Immediately when I heard about this new second level domain (Example.au) opening I thought wow what an opportunity for search engine marketers. I couple of things are going through my mind and I will take you through them and would be keen on your feedback.
1. Which domain will be priortised over which? – When it comes to SEO most SEO’rs prioritise .com over say .biz and .net. I myself believe that Google has a preferece towards .com domains over the other ones. So, will Google rank .au over .com.au or the other way around??
2. What a branding opportunity! – There are so many domains out there that big businesses have been trying to get a hold of and havent been able to. Now is a great chance. In my mind Weetbix.au is better than Weetbix.com.au as there are less characters and it seems more local.
What do you think?