We launched the Ashes Cricket website and it is turning into a glowing success. Key success elements:
1. Ashes Cricket Microsite – A microsite like this ensures that visitors dont get lost in all the other content weetbix provides. This way there is a place for visitors to easily go.
2. Ashes Download – This is a desktop application that sits on peoples desktop and sends them updates whenever a wicket falls. This is great for the user connection and continuing an ongoing relationship with the visitor of the website. I personally think having something on the customers desktop is very powerful and is a massive brand extension for Weet-bix just being a tv commercial and box of cereal!
3. Ashes On pack Competition – The competition does around 900 entries per day. Its a great traffic driver for the website and gets people to the website. The sheer depth of the website and other elements to it builds that engagement.
4. Brett Lee Ashes Bowling Game – This flash game is superb! Its very addictive. It comes more from the mindset of the bowler and allows you to think and play like a bowler. Its quite mathmatical and has some good smarts built into it.
Let me know what you think?