How would you feel if your website wasn’t accessible for a whole day?
Does the thought of that happening make you kind of sick in the stomach?
Well this is exactly what happened to a site I visit regularly (we’ll let them be anonymous to avoid embarrassment).
One evening their site got linked to by a major overseas newspaper and the incoming traffic all through the Australian night was 10x normal … until the site crashed under great stress … and took 24 hours to replicate and bring back up again on a different server.
Prevent this happening to you:
- Get your site optimized by a specialist internet marketing company – the techniques to make a website user and search engine friendly also make sure that is fast and efficient
- Make sure your web host can handle sudden unexpected peaks of traffic – ask them if they can guarantee your website will survive what’s known in the trade as the slashdot effect
- Monitor your website 24/7 and assign an IT manager with a pager/mobile which gets notified if the site goes down so they can react quickly.