I was checking some results on Google and surpisingly got an error! I had never seen this before. Even the titan of the internet can fall sometimes. I just wanted to talk about some other great online marketing blunders. Here is my top 5 list:
- Coke Zero fake blogging
- PriceRitePhoto debacle in not sending the product and expecting blogging to just fade
- Dymocks and Angus and Robertson expecting that online was just a passing trade and letting Amazon take a huge portion of their market share.
- Toys R Us not investing in their online division because they thought it was a passing trend
- Guy Kowasaki not accepting the CEO position at Yahoo! in its early infancy
What other online marketing disasters in Australia can you think of?