Everyone has a good idea. But it might take 39 bad ones before a good idea takes off.
I know this because it happened to me...
For the first time, I’ve aggregated all of my best stories, mistakes and insights throughout my journey – some that I’ve never shared until now – in 10 Principles to inspire you to take that next step and GO LIVE!
From building websites in my university dorm room in 1999, to pivoting a half-a-billion-dollar global business, Finder, into a fintech app during the COVID-19 pandemic in 2020 – and with no funding! – I’m going to share with you the highs and lows of starting businesses and the grit you need to build a “phoenix” company that leaves behind a legacy.
Whether you’ve started several businesses, or you have an idea inside your organisation but not sure where to start, or you’re sick and tired of doing the same thing, this book is the launchpad you need to get fired up and GO LIVE!
This book is not your boring, typical business book.
I'm not here to tell you how to be happy, save money or make a million dollars overnight. It's not a rule book because I don't follow rules. And I don't think startups should.
I want to share my principles that have helped me get to where I am today and I hope they can inspire you to GO LIVE with your ideas.
THE FRED SCHEBESTA STARTUP INITIATIVE
Being an entrepreneur is one of the hardest things you can ever do. It's high risk, it takes sacrifice and a huge commitment. But it can also be the most rewarding and liberating journey of your life.
I've spent the past two decades building global businesses and I want to help others succeed. I launched the Fred Schebesta Startup Initiative where 30% of profits from Schebesta Ventures will go towards investing in startups.
I want to support more startups, especially female founders and other minority groups who find it even harder to succeed. It's time to get fired up. It's time to Go Live!
HERE'S A BUNCH OF REALLY SMART PEOPLE SAYING THEY CAN'T WAIT FOR MY BOOK
"One of the things I love about working with Fred and at Finder is the effort and care placed into understanding the principles of delivering success. This will be worth reading."
Speaker. Author. CEO. Ambassador. Wellness Expert. Human.
"So exciting Fred! Well done. Can’t wait to read!"
Founder & CEO at Prismatik
"I’ve always enjoyed your takes, Fred. This is a rare book in that I want to own a paper copy of it! Pre-ordered and looking forward to reading, no doubt once I’ve forgotten I pre-ordered it and that surprise package arrives on my doorstep."
Founder of CODI Agency | Co-Founder of Lisnic.com
"Congrats Fred! Can’t wait to read it!"
Chief of Staff | Senior Executive
"Congratulations Fred! Will definitely read it."
Brainy Bucks Consultants
"Fred Schebesta I will be buying your book from a book shop! I like giving books as gifts - best thing sharing useful knowledge don't you think? Material stuff fun for short time only. Look forward to good reading :)"
Chief Executive Officer at Reliable Education
"Congratulations Fred. Looking forward to reading Go Live."
Speaker * Facilitator * Master Trainer * Program Development Consultant
"So great. Just ordered mine."
APAC SAP Lead (SMC) Azure (Intelligence Cloud)
"Nice one Fred! Love the title and the cover! Reminds me of all the go lives we performed together!"
Product Development at SA Tourism
"Amazing! Well done - looking forward to the read."
Account Director | Industry Lead
"Don't normally like 'business books' but I'll be ordering this one."