Why I’m not ashamed to win

Jul 01, 2021
The Weekly with Fred Schebesta #30: Why I’m not ashamed to win

When I sat down with Stuart Riddley for an interview in Company Director Magazine, I spoke about how a lot of people find purpose by winning.

My purpose is to win. I’m not ashamed to admit it. And you shouldn’t feel any shame if this is your purpose too. Here’s why...

My purpose has created such great things. All of my creations are aligned to win.

Winning is a purpose. It clarifies intention. And from that purpose, it creates other missions and goals.

It forces you to create something which is of extreme value to lots of other people. Because if you want to win, you need to create an incredible amount of value for other people. That's the only reason why anything becomes valuable. Because other people value it.

So in order to win, you need to frame that value for other people. 

Winning can be defined as whatever you want it to be. Other people have different purposes but for me, I get a lot of purpose from the idea of winning.

It forces me to create things of incredible value and that brings me meaning. For me, the only way to win is to create amazing things.

There’s a natural correlation between those two things.

If you’re on a journey of discovering your purpose, define what winning is to you. Write that down.

“...But the reason so many great things happen around me, even when I’m exhausted, is because great people choose to support and work with me. I set an extremely ambitious vision and ruthlessly high standards, but I also give people a lot of autonomy. A lot of people find purpose by winning.”

Read the full article in Company Director Magazine here.



I’ve curated a list for you of the biggest business and startup stories of the week. These stories have gone viral and I share why I think they matter.

Adults In El Salvador To Get $30 In Bitcoin As Nation Unveils Details To Make Crypto Legal Tender

  • Robert Hart writes in Forbes about the world-first move for El Salvador to accept Bitcoin as legal tender
  • The government is giving every adult citizen US$30 worth of BTC when they download and register for the government’s cryptocurrency app
  • I believe this is a positive move for the country where reportedly 70% of its population is unbanked, and many rely on remittances which come with hefty fees.

Virgin Galactic cleared by FAA to Fly Customers Into Space

  • In Bloomberg this week, Anthony Palazzo writes about Virgin Galactic receiving regulatory approval to fly customers into space – the first of its kind
  • Another step closer to faster international travel making the world more connected than ever. This will open new opportunities for businesses and for people on earth and possibly on other planets

Google and India’s Jio Platforms announce budget Android smartphone JioPhone Next

  • Manish Singh writes in Tech Crunch of a new “ultra-affordable 4G smartphone”
  • The Jio Phone Next is backed by Google, which invested US$4.5 billion (and another $15.5 billion from Facebook and others)
  • Its aim is to help upgrade about 300 million Indians who are still on a 2G network 
  • This is a great move for the Indian economy to help its people access more jobs and be better connected. It’s going to lift the lives of millions of people.

China made an artificial star that's 6 times as hot as the sun, and it could be the future of energy

  • David Anderson and Shira Polan write about an artificial star created by China that could replace fossil fuels using nuclear fusion
  • The experiment was a success, sustaining nuclear fusion for 10 seconds, with a temperature of 100 million degrees celcius – 6x hotter than the sun
  • This is a much cleaner alternative for our environment and is the answer to climate change.



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One of my mentors is John "Singo" Singleton, an Australian business legend, an O.G. Adman of the 1950s and ‘60s. And he read my new book Go Live! 10 Principles to Launch a Global Empire 🚀

We got introduced by an advertising agency and I asked him if we could meet. Singo is one of the most profound people I’ve ever met.

Here’s what Singo had to say about it:

"I thought I set the record for the most failures versus successes.

Then I met Fred.

The great advantage Fred has over me is his failures have been far less expensive and his big successes, especially Finder, have been way way bigger than what I could achieve.

There is nothing more boring than people who speak of their success as if it were a plan.

But how human is it to read of someone driven by success and be motivated by failure?

Fred is unique in that every failure he celebrates as a learning experience.

If you want to make a go of life or ideas, Fred’s advice is crystal clear:

  1. Don’t do it for someone else, which foolish or otherwise, I spent doing throughout my career.
  2. Do it for yourself.
  3. Be prepared to celebrate failure – it will make your success even bigger and a lot more enjoyable.
  4. I could carry on about how Fred demonstrates how persistence, above all, is the essential ingredient in any success case, but I wont.

I have read with disdain most “success” books but Fred’s book is human, funny, thought-provoking, and most of all inspires you, even “has been’s” like me.

Hey: forget our failures. Let’s work out why they failed, learn from them and concentrate on the party and life you will have when the next idea cracks it.

Forget our International Superstars: the Gates, the Buffets, etc. Fred is one of our own.

There is no reason why, except that he lived by his own set of rules and broke all the others.

I haven’t enjoyed a book on business as I have reading this.

Read Fred’s book and you too could look forward to many failures and one massive success that will make up for all of them." 


📚Book is out August 10! Pre-order here.



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Check out my new book, Go Live! 10 Principles to Launch a Global Empire.

Jam packed with 22 years of lessons, learnings, case studies, wins and falls, developed into 10 beliefs that I live by, it's how I've overcome 39 failed businesses, to building global fintech, Finder, into a half a billion dollar empire.