I'm giving away Bitcoin!Jul 29, 2021
Ticker Ventures: How to build a disruptor brand
On Ticker Ventures this week, I had a great chat with Richard Joffe, the founder and CEO of Honey Insurance. Richard moved to Australia from the US a couple of years ago and found a huge opportunity to improve home and contents insurance for Australians.
But the problem is, he now needs to change people’s behaviour.
Richard helped me insure my new house, so I can vouch for his product personally. But it’s not easy to come into an extremely well-established market with a new thing. So let’s break it down…
I think there are two things to consider when launching a disruptive product:
- Give your customers extreme value
- Give your customers an extra usage
Disruption is never easy but when it solves a problem and improves your customers’ lives, I believe it has incredible potential to succeed.
Think about people moving away from bank branches and using ATMs or moving away from credit cards to use buy now pay later services.
And to me, it all comes down to promotion. I think the reason why I like disruption so much is because it naturally allows you to stand out even more in your marketing. It allows you to think differently compared to how your competitors promote their brands.
So I told Richard to take an extremely strong counter position as a brand. Do the complete opposite of what his competitors are doing.
That’s how you can really stand out, get attention and build an audience with a hot new product.
⚡️ I'M GIVING AWAY BITCOIN! ⚡️
To celebrate the launch of my new book, “Go Live! 10 Principles to Launch a Global Empire”, I’m giving away some Bitcoin!
I’m channeling Johnny Depp-inspired Willy Wonka and I’ve hidden 10 Bitcoin Golden Tickets inside 10 books.
Buy a hard copy of my book and check inside to see if you have a Bitcoin Golden Ticket.
Right now, they are valued at a total of $1000 and the biggest prize is $400. But if Bitcoin keeps rising, these prizes could be going to the moon! 🚀
BONUS: it will also get you fired up to Go Live! with your next business idea, side hustle, or project.
⚡️ TIKTOK ⚡️
Check out my tips for how a supercar rental agency can add on more revenue streams like e-commerce. There are so many! 🤯
⚡️ SUBSCRIBE ⚡️
If you haven’t hit that button, subscribe to The Weekly for stories and tips to get you inspired for the week ahead.
⚡️DEVELOP YOUR BUSINESS IDEA! ⚡️
Check out my online course “Go Live! With Fred Schebesta: How to Develop Your Business Idea” and I’ll take you through my proven process for launching businesses to success.
FOLLOW ME 😎
⚡️ Clubhouse: @fredschebesta
Hit SUBSCRIBE 👇 to receive weekly tips, insights and the hottest business news of the week to get you fired up for your week ahead.