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How to start a search engine marketing campaign

Why start a search engine marketing campaign? Buying traffic for the sake of buying traffic will send you broke. The reason is because it isn’t targeted, so you will only get people coming to your website that just leave. Buying just any traffic is like putting up a T.V. ad, you are shooting millions of arrows out to try and hit a prospect. The answer to not wasting your money is to target specific users…

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Advertising Yahoo

Do you Yahoo? What I like about Yahoo! Advertisements

I am a massive .com advocate and so I just LOVE the Yahoo! ads. They arent that present in Australia although I do remember a few of them. Thanks to our global citizen media here is my favourite advertisement from Yahoo! proudly presented by YouTube. Yahoo Advertisement What I like is 2 things 1. Brand Promise – Ok from that ad it promises me you can just about do anything from Yahoo!. I think thats…

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Yahoo7 launches new portal

Yahoo has always played second fiddle to Ninemsn ever since it launched. Ninemsns greater and more relevant local content tied in with its huge television and magazine promotions have given it more traffic. More traffic leads to more advertising. More advertising means more cash. More cash means a better, fresher website. Yahoo unlike in other countries is a small player in Australia although its new initiative to integrate channel 7 content and info into the…

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