Money Online business Online marketing Whitepaper marketing strategy

The button that left $10,000 on the table

There is one key thing all webpages need that will make you thousands of dollars every time. Its something so simple but can make or break your campaigns. Let me tell you a story before I let you in on the $10,000 secret. Would HP leave money on the table? I have been researching computers recently and noticed on our friendly SmartCompany site a banner ad for HP. See below: Latest banner ad campaign with…

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Marketing Online marketing Whitepaper marketing strategy

Are you Struggling to Write your Online Marketing Business plan?

Breaking through Online Marketing Business Plan Block When I started my business everything I read, everyone I spoke to and my own logic told me that I needed to write a business plan. But I always struggled to write one. I never knew why until 5 years on, when I can look back with a bit of perspective. Sure the time was always hard to find although I would find the time and just start…

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Online marketing SEM Search Engine Marketing SEO Search engine optimisation Website traffic Whitepaper marketing strategy

Website Traffic Problems Solved!

Has your website traffic hit a plateau? Let me tell you the story of how websites get built. You get all excited, you burst out of the starting blocks because finally you have decided to build a new website! Your team buys into the project, everyone is pitching in to get this project live. You are so happy and relieved at the same time that it goes live. You tell everyone about it – ‘go…

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Online marketing SEO Search engine optimisation Whitepaper marketing strategy

Whitepaper marketing strategy

My colleague Angela Schuster (A great online marketer) recently received a follow-up email from a business development manager regarding a whitepaper she downloaded from a website. Now Whitepapers are one of the key ways to sell complex service products or complex products. Many people not in the business to business marketing game don’t understand whitepapers so here is the strategy. Whitepaper marketing strategy Create a document which outlines a potential problem or business issue, lets…

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