Website development

How to Decide whether to Overhaul or just Upgrade…

So you know your website sucks but there are still some pots of gold on it that everyone comments about and you don’t want to kill, for fear of losing all of your sales. What do you do?

We have many websites running for our clients and they all have golden elements to them which deliver the leads/signups/sales our clients need, but there are always improvements that can be made. The reason for this is because our clients took on my first principle of getting a website up and running and testing the results. They made sales, saw the potential and kept upgrading. If it died in the ass they dumped it. Your first website needs to be that test pilot that gives very specific users exactly what they need, but unfortunately will have many short comings and some grief for other users. Quickly upgrading your site and evolving it with the feedback from your new users is critical at this stage, but its not a reason to overhaul it.

Decision 1 – Did you figure out what the jewels on your website were?
If you haven’t figured that out yet its not time to rebuild it yet. Save your pennies and make a few imagery modifications, add a few links and push users to the areas of your website that you think might gain interest. Keep the test running. Note down just generally what has tended to provide the best conversions and what has got comments from users. Better still, if you have struck upon some viral elements or written a niche bit of content that is getting a huge amount of search engine traffic keep that and build more onto it. Remember it doesn’t have to be perfect, it just needs to be live and getting feedback.

Decision 2 – Do you have the cash?

If you don’t have the budget to make a better website this time around keep saving your pennies and incrementally invest in the site. If you rebuild a site it should be a bigger and better investment than before because you have the insights of what your customers want and you are upgrading these parts. If you are just rebuilding the site just for the sake of fixing some problems but are keeping the same functionality and content, I would pause and wait a bit more time before rebuilding your site. Just changing the ‘look and feel’ of your website isnt going to skyrocket your traffic or sales. These things might:

  1. Building a viral tool – Adding a refer a friend form to your shopping cart thank you page. Creating a free report download form to build a database. Adding a forum.
  2. Service – Is what you are adding a new service that your visitors will find handy? If yes, add it, if no disband it.
  3. Money – Will you earn more cash from upgrading your site? This is a more crude way of saying is there an ROI in your website upgrade. Since you are a marketing manager and you have been to conferences with everyone screaming ROI. Just give it a thought before you upgrade. Anyone at Freestyle Media could build you a “Space Shuttle” of a website but we would not be keen to take your cash just because you want to upgrade it unless you were going to make more money by doing so.

I would advise that you want to be the big gorilla in your online niche not just a little possum hanging out with their mates. Vision your website as the best in the industry and work towards it.

3 questions to formulate your websites vision

  1. Which website is the best in the market?
  2. What am I doing better?
  3. What do I need to do to take steps to be the best?

If you have 2 No’s from the above, then keep chipping away and rebuild it later. Perhaps just launch a free blog and start testing out those new ideas you had for your site. Alternatively just register a $8 .com domain name, install some off the shelf software with a few mods and plonk it on some cheap hosting and see what happens!

Conversion

How to test the conversion rate of your website…

Increase your New Websites Conversion rate

Designing a website can be very subjective – everybody seems to have an opinion, even the mail boy. Through years on the job I have developed this fail-safe methodology which makes things a whole lot easier. Firstly, set an objective. Most simply, your objective with each page should be to persuade the user to take “Action”. Your job is to determine the role of your website and the desired action that users should perform.

Whilst this process is best performed on a new site design, it can also be applied to existing sites. Follow these 9 basic steps to analyse the performance of your website and design it right.

9 Quick Questions to test your website design

Take a close, fresh look at your homepage. Here’s how: Pretend you are a new visitor to your website. Make your website is full screen (Press F11 on your keyboard). Look away from your screen and pause for a second. Look back at your screen and ask yourself the following questions.
The ideal answer follows each question. If your website does not match these descriptions then its time to get to work!

  1. What is the first thing you look at? – The attention grabber is a picture or a strong headline at page centre. It should be something which immediately engages, enticing the user to want more.
  2. What did you immediately think the company did? – Your users should be able to see immediately what your company does and how it can help them. State your products’/services’ core benefit up front.
  3. What is the second thing you look at? – Offering support to the headline (generally subheads or product thumbnails) these statements should now be leading the user towards the desired action. Often they will be entry points into your major product/service categories.
  4. What is the last thing you look at on the page? – This last item catches the user’s eye before they click and is often found in the side columns. Use these takeaways to start building trust and credibility.
  5. Where is the first and second place you would click? – These optimal click-points should be taking the user one step closer to the ultimate desired action on your website – whether to call, engage, make an appointment or buy. The role of your website will determine which of these actions is most appropriate. For instance: is the site a brand-building exercise (engage), an online shop (buy) or an information portal helping build your sales channels (call, make an appointment). Every website will suit one, perhaps even all, of these options and a successful site will drive appropriate user actions.
  6. What would you expect to be behind those links? – Take a look at your sitemap before you ask this question and look at what page sits behind each of the clicks. Then look back at your design and ask, “If I landed at the page, would the content satisfy me?” i.e. has the promise in the call to action been lived up to? E.g. If you sent a user to a page that said “Free whitepaper” can they get the free whitepaper? Secondly “Does this page help convert the user to a customer?” i.e. Is it continuing the user along the buying process?
  7. What did you spend the most amount of your time looking at? – Whatever it was that kept catching your eye, make sure that has a strong invitation to interact. Thousands of visitors are going to be doing what you do so try and persuade as many of them as you can to take the action you require. Don’t make your users search all over the page for ways to get into your site. If its too hard they’ll give up before they get started.
  8. What did you expect to be behind each of the navigation buttons? – Do a sanity check and make sure that there is relevant content behind each navigational link. Don’t use obscure language or untitled imagery as click-throughs. Time is precious and few users want to waste theirs trying to second guess your creative interpretation of content.
  9. Did all of the questions match your answers? – If yes then you are on your way to internet marketing success, but beware, there are going to be more tests when you actually launch the site! If no, note the changes required and chat with your online marketing agency to create a results-driven website.

Make your opinion count. Post a comment.

This article was also features in SmartCompany Website http://www.smartcompany.com.au/Blog/Fred-Schebesta-list/NEW-Fred-Schebesta070528.html

Website development

Usability is just the on-ramp to a persuasive website

Make your website easy for your visitors to use and they’ll become more proficient users. But if you want them to become customers, you have to think beyond usability.

Imagine a website which was super easy to use and continued making usability the top priority in updating the website. You would infer that this website was not setup for marketing or selling anything. A website that persuades users to take specific actions and provides them with relevant and timely information to make decisions and purchases does not put usability as its top priority. Sure the website needs to be usable and when users go to your shopping cart and checkout its important that they can do this seamlessly. But let’s face facts, who wants a website where users have an experience but don’t purchase? I would prefer if they purchased but had a bad experience. We can fix the experience with the funds from the sales made but its tough to fix the sales without any proof of concept.

Let’s get our priorities straight:

  1. Sales
  2. Usability

Don’t get me wrong I believe in user centred design for processes and functions but I place marketing and persuasion above usability. If the website is completely unusable you are not going to make any sales in the first place. But if your website isn’t selling for you now I wouldn’t suggest that you burst out of the sheds and make the experience of browsing through and using the website better. This will just get happy tyre kickers lurking around your site. I would instead suggest go back to some core principles within each of your web pages.

3 Questions to Ask Yourself when Designing a New Webpage

Here are 3 questions you need to ask yourself before you design and populate a webpage with content.

  1. What action needs to be taken? Buy, Upsell, Upgrade, Renew, Install or Download are actions you want your users to take. Define this and be clear as to how best you could represent it on the web page.
  2. Who needs to take that action? What personas (types of visitors) need to be persuaded to take the above action? Each persona will have different ways of interpreting information and required actions. E.g. A transport expert might view the action “Download” different to an Internet Service Provider technician.
  3. How do we persuade that person to take the action we desire? – What information, images, diagrams or text do they require to take the action? Depending on your answer to the 2 previous questions your persona you are targeting and the particular action will setup some key questions they might have when challenged by the action you want them to take. E.g. If you want to persuade a single male to apply for a credit card they might look for the benefits program. Where as a single mother when applying for a credit card might look for how many days interest free you will receive.
Website development

What resolution should you design your website to?

There are 2 things you should look at for this.

1. Websites statistics resolution stats – What resolution do most of the people that visit your website already use? Use these stats to determine what size you should do it in.
2. Internet trends – Check the current resolution stats, although keep in mind that this is the entire internet and your particular website might have very specific trends. Again use these 2 pieces of information together, i.e. the trend of the internet users and your specific website.

SEO Search engine optimisation

When to fire your Web Design company

A lot of people ask me what makes the business Freestyle Media different from other web design companies. I will tell you an analogy to explain this. Ask yourself right now and be brutally honest, Do you have a brochure website or is it a marketing tool? Have you just wacked up a site and hoped for the best. If you work with a web design company they will build you a website without a single regard for how you are going to get traffic.

“Web designers are builders NOT marketers.”

Its like if you get an engineer to build you a house. They dont care what it looks like that is the architects job. The engineer if they had their way would make the whole thing 1 story and plonk all of the rooms together to make them as structurally sound as possible. With your website you dont want the most technically sound website you want one that brings in the most traffic and makes the most sales. Get an online marketing agency to build your site if you are a marketer not a web design company nor an advertising agency.

3 quick ways to tell if you are working with an Online Marketing Agency or a Web Design company

  1. No keyword recommendations – If your company isnt providing you with keyword recommendations before you build your website fire them. That is like building a super market and not knowing where the people live. If your site isnt setup for attracting visitors to your website from the beginning you will be forking out for retrofittings from search engine optimisers to make it attract visitors.
  2. None of their websites rank well in the search engines – Browse their portfolio and see where the sites rank in the search engines. No rankings… fire them.
  3. They can’t code in CSS and xHTML – If your agency cant code in CSS and xHTML fire them. There is no point coding in tables as opposed to CSS and xHTML as it will cost you the same amount. Choose the premium way to code and get the piece of mind that you won’t be retrofitting your site with SEO addons.
Online keywords

How to build a website that will rank well…

Freestyle Media number 1 spot for “Online Marketing Agency” in Google Australia


4 Blunders to avoid your New Website from being Search Engine Unfriendly

Redeveloping your website can be a real challenge when you assume your web designers and developers understand search engine marketing. Unfortunately this is not usually the case. Most designers are great at making pretty pictures and developers are great at making great technology. But pretty pictures and great technology don’t necessarily give you great search engine results. I have come across many designers and developers in my time and following are the main problems I encounter when building a site that you want to rank well in the search engines.

  1. Too much Flash with keywords inside it – Websites with too much flash kill the opportunity to gain great results in the engines. The flash also contains all of the keyword text. This is exceptionally unfriendly to the search engine as there is no way to browse the text. The designer will tell you, “We will be using the latest technology in flash, you will be cutting edge!” I like flash but only moderate amounts used for promotion or product demonstrations.
  2. No text – Sites that have little or just 1 paragraph of generic text. Google only reads text, pdf’s and word docs. The designer will usually tell you, “Your web design has visual impact because of all the flash.” Unfortunately it will have no impact with Google.
  3. No Sitemap – There wasn’t a sitemap. Some developers will tell you that this is just old school and you don’t need it anymore. I assure you that adding a sitemap to your website will improve search results.
  4. No web page theming – Firstly a definition, Web page theming is structuring a website into different sections with specific themes so that a search engine can interpret and rank/categorise the pages accordingly. The search unfriendly sites I see are structured in a manner that is great for human browsers and ignore search engines. I always think about the search engines and the user at the same time and develop a structure which brings about a happy medium. Developing your site into themes and topics allows you to deliver the best site for human and search engine browsers. The read the words and browse and the search engine can categorise your site and browse.

3 Ways to Avoid Developing your New Website into a Search Engine Nightmare

  1. Check the designer and developers Competency of search engine marketing – Ask your web agency if they understand search engine marketing. All of them will say yes because you are talking usually to the main salesperson. Ask to see some result in the search engines of website they have redesigned. Type in the main keywords for the site and see where the site that was redesigned ranks. They are no good if:
    1. No listings – They cant show you a listing
    2. Non competitive terms – the terms which they used to show you results were just the brand name of the product and not a generic keyword. E.g. if they were showing you a Nike site and they typed in “Nike” that is no good. Instead if they typed in “sport shoe” and showed you number 1 listings, then you are on a winner.
  2. Check that the Content Management System is Search Engine Friendly – Ask your agency what CMS(Content Management System) they use. Get them to show you examples of websites they have built using the CMS and what sort of rankings they have achieved in the search engines. A CMS system can make or baek your searhch engine results by the following things:
    1. Too much junk in CMS – If the CMS is dumping huge amounts of content and code into the page, this can ruin your results since Google doesn’t understand code its looking for text.
    2. URL formats not compliant – If the CMS formats the URL and filenames of pages with too many query strings e.g. (ThisGreatPage.aspx?id=pinkelephany&Page=ContactMyMum&Query=NotSearchFriendly) All of those query strings will clog up the search engine and it will assume you are just content spamming and treat each of your webpages as a single page. I.e. the search engine will chop off the querystring elements and just assume that there is one page there, even though the query string elements allow you to see different content.
    Optimal website search strategy is to assign 2 -3 keywords per webpage
  3. Structure your site for the engines – I know the pain you have gone through developing your sitemap and thinking through all of the content that you want the use to look at. What I want you now to do is look at your sitemap and think about all the content you want the search engine to look at. Key things to do:
    1. Choose your keywords – First you need to figure out which keywords you are targeting. Your agency should be able to help you with this if you haven’t done any search engine marketing before.
    2. Choose your high ranking pages – Since you know which keywords you are targeting, you now need to decide which pages you want to target these keywords and rank highly in the search engines. These will need to be specially developed and your internal linking needs to be structured to give these pages the highest number of backlinks.
    3. Homepage vs Subpage organization keyword assignment – The strategy with keyword assignment for web pages is to choose 2 – 3 keywords per page. The normal trap people fall into is assuming their homepage will target all of the keywords. Your homepage needs to be treated just like another page it should have some main generic keywords assigned to it and just target those. (See diagram below)

Optimal strategy for Keyword assignment of website pages

Choosing a competent online marketing agency to build your website

If you are encountering any of the above problems with your current web agency I would suggest building your website with an Online Marketing Agency. The difference is that a web agency can build your site but an online marketing agency can save you money by building your website to be search engine friendly. Save yourself the cost of rebuilding your website and work with an agency that understands how to build a website that is search engine friendly. Contact Freestyle Media, a competent Online Marketing Agency
(http://www.FreestyleMedia.com.au) or call Fred Schebesta on 02 9818 7300 to discuss your website requirements.

Online marketing

What Do the Addicts of the Internet Want and…


24 hours a day 7 days a week, All Singing, All Dancing Show!

A lot of people ask me if I like my job. I instantly reply yes. They usually ask why? My response varies from day to day but on this new years eve I must say the reason why I love it is because of my love of the internet. “I LOVE INTERNET” should be the shirt I should wear. What do I love about ther internet?

1. Its always on – Even on this new years eve people will be buying things, searching websites, chatting, blogging, browsing, hacking, transferring, downloading and playing online. Checkout your websites statistics even as the clock ticks over to that magical new year. My favourite experiences are when people purchase at that time. Send me a screenshot of your New Year Purchase!

2. Its Free – Apart from ISP costs the internet is free. In Sydney I am not sure if you have noticed but it has become offensive to drive around with the amount of tolls you have to pay. Its as if there is a driving tax. I much prefer to walk and ride my bike around local areas than pay up the big tolls. I cop the worst tolls too. I am one of the 30,000 people using the Cross City Tunnel. Yep. I go from Bondi to Balmain each day and it would be a nightmare if someone hadnt kindly built me a tunnel to travel the length of my entire destination. (Thank you Mr Hong Kong business man for spending 100 million just for my and the 29,999 other people.) I digress. This blog is Free. The information on it. Free. All the other wonderful services provided by the internet FREE FREE FREE.

3. Instant gratification – Unlike any other medium you can get it instantly on the internet. I love buying something and using it immediately. Its like your on one of those Datona games and you bust through a checkpoint and immediately your onto the next challenge. On the internet I buy something and immediately im using it and onto the next challenge.

4. Anonymouity – On the internet you can be anyone. I played Second Life for the first time in my life and it was amazing. I could change to be a girl or guy with the click of a button. I could fly, smoke, talk, eat, share, laugh all with other people and not say a word as to who I was or where I came from.

As a high usage consumer of the internet these are the things I love. How are you tapping into these facits of a high user of the internet on your website and through your internet marketing. If you can:

1. Ensure your website is on all the time – Get yourself a decent web hosting company if you dont already have your website up ALL the time. Email me if you like and I will sort you out.

2. Give something away for FREE – Give me something. Anything. But make it free and worthwhile. Give me more value than you would normally receive if I didnt give away my personal details. I want a FREE report on the 10 most frequently travelled to destinations around Australia, give me 7 ways to save money with a low rate credit card or just give me a good review of your top 5 products.

3. Give it to them now – If your website requires human interaction your slowing the speed of gratification down. Give it to them when they want it i.e. when they buy it. The more you can automate the better. I know there is more cost and investment but plan for it. Scale up slowly. Ebay would die if it didnt give you instant gratification.

4. Dont make me tell you how many cats I have – If your asking too many personal questions your not letting me stay anonymous. If your giving away a free report let me put a random email address in. I know its not going to be as higher quality email database BUT your ebook or Free report should be good enough that they return back to your website. Let me make the choice of whether to return or not. Keep investing and improving your materials and you will see those repeat visitors coming back anonymously but with their wallets open.

How else do you feed the internet addicts?

Motivation

How to build a niche market forum business? Interview:…

I like interviewing webmasters from time to time to find out some info about them and their web businesses. Following is an interview with Mark Doust who runs www.site-reference.com a web forum for people with new web businesses. Some great advice in here that I think is valuable especially on how to get started. Very interesting method of promotion in terms of referral marketing and article PR.

If you run more than one website. What is the name and URL of your primary website?
Site Reference (http://www.site-reference.com) is easily the largest website that I am associated with. I am also working on NFL-Forums.com and BrewingKB.com, although these are more hobby sites at this time.

The internet provides access to global audiences and markets. Where are you located and is your market influenced by your location?
I am located in Minneapolis, Minnesota. Although my market is not influenced directly by my location, I always find it fascinating to see the demographics of my visitors.

What were the circumstances that led you to start your site/online business?
Initially I got started on my own sites/businesses after I found myself without a job. It is amazing how much motivation you can have when next month’s rent depends on making some money. I have actually always been involved in some business venture in one way or the other. I love the process of starting something, growing a business, and watching it morph into something entirely on its own. I promise you that at any given moment, I am working on at least two or three new projects.

What does this site do?
Site Reference is a resource for webmasters with a concentration on the newer website owner. We offer advice on web design, search enigne optimization, and various marketing methods. We also have built an extremely useful community of users in our forums.

Is this your only site?
Sometimes I wish it was. 🙂 I always have new sites being built.
Are you a full time web business person or do you have other income as well?
I am a full time web business person and have been fulltime since 2003.

There are many methods of promotion for website. What do you do and which do you think are the most effective?
Well there is no single answer to this question – it depends entirely on your website. What works for an information based site like Site Reference will not necessarily work for a retail website.

Site Reference depends almost entirely on people referring other people to the site. We try to publish high quality articles which others will refer to their friends, talk about in forums they participate in, or link over to in their blogs. This has been extremely effective for us for years and will certainly be a corner stone of the site’s continued growth.
But as I said, of each of the many methods available, I am not too partial to any one in particular. I think PPC is a great promotion method if you are selling a product or service with a known value. Article marketing (if done correctly) can be extremely good if you are selling an informational product.
But if I were to talk about my favorite and least favorite, it would break down like this:

Favorite Marketing/Promotion Method:
Referral marketing/viral marketing/public relations. This is so powerful, and so cost effective, it is easily my favorite method of marketing. Unfortunately, it is also one of the more difficult methods to master (I certainly have not yet mastered it). The web’s most popular services and sites today grew as a result of referral marketing.

Least Favorite Marketing Method:
SEO. This may surprise some people, especially since I focus a lot of my time personally on SEO. The problem that I see with this method is that people tend to rely on search engines making sales for them. It makes absolutely no sense to base your business’s success on the whims and fancies of another company that you have no control over. Don’t get me wrong, SEO is great – I love SEO as a bonus to any marketing campaign, but I would never base the success of my business on a search engine.

What techniques did you use in the beginning to launch the site?
Site Reference was built using article marketing almost exclusively. Article marketing falls under that referral/public relations in my opinion. If you write quality material that actually helps people, you will quickly find that you will be looked to as a resource.

What are your main sources of revenue from the site?
Ad sales are the primary revenue from the site, although the site does fairly well with affiliate product sales and adsense revenue.

Where do you see key opportunities in the future for revenue?
Really just an expansion of the advertising sales. Site Reference is recognized by literally hundreds of thousands of website owners. At the same time, we try to keep our ad rates extremely reasonable that our advertisers can see a real return on their investment.

Where do you see yourself in a few years time?
I’m sure my wife would like to know the answer to this one as well. When I look back on where I was five years ago, I never would have thought I am where I am today. So where will I be in a few years? I honestly don’t know. I see no reason to believe that I won’t be building new sites that will hopefully help people in some way.

If you could give two pieces of advice to aspiring or new webmasters/internet business owners, what would they be?

  1. Just get it done. I talk to so many people who say that they want to work for themselves or get something started, but they never do anything about it. When I was first starting out on the Internet, I had a full-time job which involved the Internet. So after a full day of work online, I would come home and spend an additional 6 – 7 hours working on my computer. It certainly was not fun, but the work needed to be done.
    If you really want to start something, realize that you just need to get it started. Plan your steps, but most importantly start doing and stop saying that you want to do.
  2. Do not be afraid of technology. Learning the technical side of the Internet (such as how the Internet works, how to manage the basics of a webserver, learning HTML/CSS and a basic programming language) is invaluable. Do not be afraid of it – it is actually easier to learn than you may think. Iniitally it will seem completely foreign, but as you continue to expose yourself to it and play around with technology, it becomes quite easy to manage.
Online marketing

Your website is so BORING!

I can appreciate that marketers are starting to understand that people are going online and visiting their companies website. So what the marketer does is build a website or redesigns it. Then they feel like they are marketing online because they have built a website.

Here is the story. Happy marketer gets fed up with everyone talking about online marketing and realising that they are behind the eight ball. So they talk to their advertising agencies account manager and says that she wants some website recommendations. The advertising agency account manager has absolutely no idea although she makes out that she does and assures the client that all will be well. So the account manager goes to her production team and asks if they can get some website concepts together. The advertising agency production team want to expand their portfolio and give it their best print go. What is presented back to the client is a website from 1996. You can find them all over the place. Here is one:


http://www.medtronicneuro.com.au/index.asp

Hey the imagery looks great and the copy is perfect but only in a Powerpoint presentation and is a dogs breakfast when translated to the web. (I personally know that website was designed by an advertising agency and if you ask me I will tell you which one.) Ok so the website is live and at least its all happening.

Now I come to my point. This website has been like this for over 1 year. It hasn’t changed. Is someone who is interested in this content going to return to the website or are they going to keep Googling more information and finding other websites with more up to date info.

Everyone who knows a little about websites hurls this phrase of “getting a visitor to come back” around. I am sick and tired of hearing it from people who have no idea of how to make it happen. If you are a marketer reading this I want you to honestly ask yourself. If you were a customer of your company or a potential customer would you return back to your website?

Do you feel that you have come to the end of your marketing requirement if you have built a website? Are you online marketing if you have built a website?

Sadly, if you answered yes to any of those questions then yes you have come to the end of your online marketing and I would start looking for another job. Press Control + d right now because you need to bookmark this website and religiously read it.

If your not sure if you are boring your website visitors here is the 7 point check:

  1. You haven’t changed your homepage content in over 1 year
  2. Your webpages are all static and do not provide any tools, forums or ability to comment.
  3. You haven’t added a new section to your navigation ever.
  4. Your news content is from when you opened up the website.
  5. Your services/ products pages contents has not changed since you put the website up. Your services/products must have had some sort of addition, modification or change that your customers or potential clients would be interested in. Anything. It comes in a new box, there is a special running in Harvey Norman this week.
  6. Zero freebies – you got to offer something for free online. A whitepaper, an ebook or a free enewsletter.
  7. You haven’t looked at your website statistics since you opened up the website.

Online is a unique and liquid medium and it needs continous improvement, adjustment and adding to. Would you send a new client a brochure you produced 5 years ago? You have got to update your website. Change it. Add content that is relevant to the target market any time you come across it. If you just ran a seminar put the notes on your website, if you just sold your 1,000,000th box add it to your website.

If you are a General Manager / Marketing Director I would be ware of the following 2 marketer types:
Marketers who build a website and don’t commit to updating, evolving and improving it. They let their website go stale and instead of fostering all the people they have just got to the website they would prefer going out and recruiting 2000 more with a T.V. ad. I’m sorry but I am a relationship man, I don’t want 2000 one night stands.
Marketers who think that building a website is online marketing. Is designing a brochure marketing? You need to send that brochure out, get a customer to read it, send them a new one when its updated and ask them for feedback on how you can improve it. Does David Jones produce beautiful catalogues and just leave them sitting outside the stores waiting for people to pick them up?

Website development

Nasty website of the day!

This is a tragdey of a website.
http://www.eurovision.com/flashpage.html

This is direct from 1998 to your very own web browser. The intense flash. The background images. The text animations. Hey this guy just learnt flash and sold it to this poor client as the latest and greatest. Unfortunately now the website looks like a dog’s breakfast.

This company is certainly very innovative in their adaptation of new technologies. They have 2 blogs going. http://www.eurovision1.com/blog2/ this one has recent posts in it. This is because the domain name is so strong and people are coming in because of the Eurovision event happening now. They are typing www.eurovision.com. Thats how I found the website!

Hey great adaptation of technology but unlucky on the followup. If they transitioned this website into a website about Eurovision and changed the name of the blogs and forums you would have 1 great website with lots of traffic. I’d sell the media space and put some Google Adsense on it and you would have a great little revenue stream. Then I would build it up big enough and make some content partnerships with other companies and bang you have yourself a portal for Eurovision.