I love Dick Smith. I would say he has to be one of the greatest Aussie PR showmen we have had in a long time! He just keeps punching and waving the flag to get attention. I love it.
Thank you to Efrain for finding this superb video by David Ogilvy. I love the straight up no fuss way Ogilvy says it. I would also have to agree that if you substituted the words words “Direct Marketing” for “Online Marketing” although I would leave the “Direct Response” words in there to call David our Ambassador of Online Marketing.
Give this video to your branding colleagues for a laugh at least.
Have you seen Microsoft Surface? If not spend 1 minute and be wowed by their video demonstrations.
So where does that leave your online marketing? Should you start researching how you are going to market to this new platform? Is your online marketing obsolete? Where does it fit in your online marketing strategy? I would suggest leave it the same place it was before. With new technologies and new ideas they are fantastic but unfortunately no one uses them except the innovators and pioneers. So many new and amazing technologies never make it to the mainstream. E.g. electronic Books, Electronic newspapers, ePens etc.. Surface is another media. Its a publicity thing right now for Microsoft to get back into the headlines. Its not mainstream yet. No one is using it. How many people in Australia have an iPhone from Apple? 10? There are only 10,000 people using Second Life in Australia.
Some products make it through to the mainstream like iPods, Personal computers, Mobile phones, pagers etc.. and then you need to think about how that effects your online marketing. My rule of thumb is this, If the taxi drivers are talking about it then its mainstream and you need to worry about it. Otherwise ohh and ahh about it but wait 2 more years. Right now I would suggest to you that you need to get your online marketing happening because the taxi drivers know how to go on the internet now!