Found this awesome tool that will help you put together your meta description and title tags.
I am not sure of the research yet but I think a 70 character title tag might be the most optimal size to get click through rate in Google. If you go longer your title tag gets shortened and if [...]

I have a phrase that I use when I want to describe something as a little over the top and a little bit challenging to people. Generally if you are doing something and you are described as too aggressive its a good thing.
Examples:

If you found a way to send out 1,000,000 emails for the same [...]

Has your website traffic hit a plateau?

Let me tell you the story of how websites get built. You get all excited, you burst out of the starting blocks because finally you have decided to build a new website! Your team buys into the project, everyone is pitching in to get this project live. You are [...]

Google’s Matt Cutts recently posted a video about how to use ALT attributes for images
The ALT attribute provides alternative or substitute text, for use when the image cannot be seen by a visually impaired person or by a search engine.
In both cases they can’t see the image so you have to describe it in a [...]

Why start a search engine marketing campaign?
Buying traffic for the sake of buying traffic will send you broke. The reason is because it isn’t targeted, so you will only get people coming to your website that just leave. Buying just any traffic is like putting up a T.V. ad, you are shooting millions of arrows [...]

During the evening my stomach hurt, but when I woke in the morning..
At 1:02am on Monday my stomach hurt so much that I felt like crying, I had no idea what was wrong. My father is an anaesthetist and I called him because he helps me out when I am really unwell. I told him [...]

Free Search Engine Optimisation Webinar Recording

Last week I did a webinar with SmartCompany and search engine optimised a few websites including:

Axa Australia www.axa.com.au
Flexi Car www.FlexiCar.com.au

Key elements we went through:

Overall search engine optimisation performance of a website
Keyword research and selecting profitable words
Structuring your website for keywords
Code optimisation
Inbound Links

Bonus Questions answered
I also answered some very specific questions [...]

How would you feel if your website wasn’t accessible for a whole day?
Does the thought of that happening make you kind of sick in the stomach?
Well this is exactly what happened to a site I visit regularly (we’ll let them be anonymous to avoid embarrassment).
One evening their site got linked to by a major overseas [...]

Maximising SEO and Usability on your website
Thank you to everyone who attended my talk at Search Engine Bootcamp! It was super to be with such an engaging audience, I hope everyones palms read good futures!

Website Template to maximise search engine rankings
As promised here is the website template for maximising search engine rankings.

I get asked at every single SEO conference or talk I do whether or not you should optimise your META tags. Firstly here is my answer:
Title tag <title> – Definately. Probably the most important factor in your SEO
META Description and Keywords tags <meta> – Yes. My reason for this is that although it may not [...]

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Fred Schebesta

Life Goal
My Mission is to help you make positive changes in your life, by doing that, maybe in some small way, I will help you achieve all that you ever wanted to be.