What do you think of the John Howard YouTube?
It is getting pounded by internet users, especially the YouTube community. I like what John and his team has done. Its good. Its getting press and its appealing to the younger voter. He is actually gotten with the times and realised that less people are watching the TV and has instead opted for the medium which most of us use all day. I think there are some lessons we can learn from this.
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1. Don’t piss on the things that are already working – If you are going to take a risk reduce the damage and put it somewhere else. If John posted the video on his website he could damage all of the good or perhaps maximise it. Its unsure yet what would happen. By putting the video on YouTube this has reduced the risk by controlling the potential damage to only the YouTube site.
2. Interesting content and good video quality – I think the video quality is quite good although the content is debatable. I think that is a good thing but. It causes commentary and allows people to discuss their views. The haters and the lovers can fight it out. But the best thing is its all centred around John and that builds his profile coming up to this election.
3. Video is better than text – If you want to try and make some impact these days you are going to need to turn up the power. There is and excessive amount of noise on the internet and its hard to get some airtime. That is why I like the usage of video. 10 years back it would be outrageous for Johnny to release something in print on the internet. Now he has taken a step up and gone to the video content. That was mandatory to get noticed. Otherwise it would have passed through the internet like another HTML page on some distant URL that no one accessed.
4. Feedback and adjust – If there was no way to measure response and instant feedback to the activity it would be doomed to failure. John is getting instant feedback and also quite a bit of PR attention from the main press. This is critical as you can guage activity and also determine success and what to modify in the future.
What do you think?