Fred Schebesta interviews Angela Schuster from Integrated research in this podcast. Angela is a guru at B2B online marketing and how to generate leads and enquiries. She takes a very integrated approach using the following tactics to generate qualified leads.
- Search marketing
- Landing pages
- Email marketing
- Database profiling
- Podcasts and ebooks
Angela shares her 5 tips to B2B online marketing success at the end of the podcast which will immediately give you a framework to run your online marketing for increased results.
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Increasing profits with B2B Integrated Online Marketing