As you can see my internet marketing seminar is heating up and I am getting a few questions about who Panalysis are. It’s a good question if you want to become a better online marketer. Panalysis are a web analytics company headed up by Rod Jacka. Rod is a guru when it comes to identifying and leveraging website traffic statistics to improve your online marketing. I love his software that tells you where people are clicking and his use of ClickTracks will blow you out of the water. He can quickly identify the advertising campaigns that bring visitors to your site that make you money and those that don’t.

Clicktracks is an online marketing guru’s dream product as it tells you exactly where people are clicking on your website. Even better it can help you to identify and prevent click fraud, Rod has a lot to say on this matter. Rod will be at the seminar and we are also holding another analytics workshop on the 24th of November although this has very limited places.

When it comes to choosing an analytics provider here are 3 tres important things to consider.

  1. Analysis paralysis – Don’t invest in too much heavy analytics software if your not going to be analysing your site all day long. That is why I like Clicktracks because it’s lightweight but can crunch out the stats for you.
  2. Consistency brings insight – If you are going to start analysing your stats do it with regularity otherwise you lose your insights. You might pick up on 2 or 3 trends from a quick analysis but you will only gain insight if you follow these monthly or at least quarterly.
  3. Only the hardcore analyse – If you’re not a hardcore online marketer or if you don’t want to be don’t bother with web analytics. It’s best for people looking to increase their conversion rates and guide users to the right places on their website. If you just want to get a website up and throw out a couple of enewsletters don’t bother.

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