Internet marketers like myself have gotten a bad reputation from people abusing the system. Like call centres, telephone marketers, mail bombers, lawyers and advertising guys in general! Internet marketers have gotten this reputation very unfairly. Like most professions there are the couple that stir the mixing pot and ruin the mix. Recently the Australian Advertising Federation is trying to clean up the poor perception of people in advertising and I was thinking how could internet marketers clean up their backyard?
Here are my 3 ways internet marketers get a bit dodgy and cause a bad name for us IMs:
1. Abuse databases – Using a database that hasnt been checked or updated in a long time causes grief. Client “We found this database with all these email addresses in it from 2003, I put a couple of other email addresses I have collected along the way aswell. Can we email our newsletter out to it, aswell?”. Bad internet marketer “Hey the more the merrier!” Good internet marketer “Probably best to email them to see if they are still keen to hear from you.”
2. POP UP – I know that Australian (Canadian) made a mint from popups. But I hate that stuff. And I know every else does too. Its annoying. Its frustrating. It just makes you want to hunt down the little x button. Hey people click on it. But thats because you cant find the button to close it down.
3. Websites with nothing but Google ads on them – These websites annoy me. They are offensive. Its like walking into a movie theatre and just watching advertisements. I know the affiliate marketers love to do this stuff. But at least spend a little more time and put some relevant content on there. Give me a little bit of value to watch your ad.
So from one internet marketer to another, please help us.
Your internet marketing angel
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