Online business Online marketing Online marketing strategy

God Created the Internet to Market your Business Online

God created the internet to market your business online – get that firmly entrenched in your mind … and when he created it what he wanted you to have is thousands of visitors to your site. To achieve this you’ll need a strategy to get quality traffic to your website and drive sales. An effective online marketing strategy is more than SEO, email marketing, or even optimising your website. It involves a number of activities…

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Online marketing Online marketing strategy Website traffic

5 things to check daily with your marketing

These are 5 things I check daily for clients and for our businesses: 1. Number of Sales – I check signups/sales/leads or whatever the metric that all marketing is determined on for a particular client. With Laser Sight Centres its all about laser eye surgery bookings. How many today versus yesterday. 2. Website traffic – I check my blogs traffic almost daily. I check the following metrics: Recent camefroms – What webpages did people recently…

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Conversion Email marketing Online marketing Online marketing strategy

Online Marketing Strategy – Email List Creation #2

Welcome to the second instalment of Creating an Email List. To recap: you have a little website and some channels pointing to it, sending you web traffic. Converting website visitors into database signups is the key now. First let me flag 1 thing: although I have written about acquisition channels it is advisable to setup your conversion pages before you start sending traffic to your website. Traffic is expensive and although the internet is still…

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Conversion Email marketing Online marketing strategy SEM Search Engine Marketing

Online Marketing Strategy – Email List Creation #1

The following post is all about building an email list. I am going to do a few posts on this topic and give you examples of how to build a list up. Laying the Online Marketing Platform The Online Marketing Strategy for this email list building needs a solid platform to start with. Key elements of this include: 1. Website – You need a website to online market. Its really tough to get list signups…

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Online customers Online marketing Online marketing strategy

How to Solution Sell with online marketing

So you want to sell something from your webpage? Do you want to get your user to take some sort of action? Well your going to have to sell it to them in a way that they understand. There are 4 steps in selling anything (real estate, entreprise IT, cars, vacuum cleaner..) it doesnt matter what the service is everyone buys in the same way. 4 steps to selling on a webpage 1. Need –…

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Advertising Online marketing strategy

Fosters goes 100% online and cuts TV off the team!

In a world first Fosters have announced they have removed ALL and I repeat ALL of their TV from their marketing spend and have moved it to online. Let me just clarify, they are not spending a single cent on TV advertising and are instead spending all those bags of money online. That passing fad online thing just caused you to get fired Mr and Mrs media seller working on the Fosters account. Orrhhh did…

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Online marketing strategy

Forgive me world for I have marketed.

http://www.youtube.com/watch?v=VAGr3mVVUwE&search=microsoft%20ipod This clip rocked me a bit. Sometimes I feel this over marketed way. We produce these things and dont really think about what the end result is. I really really appreciate how hard it would have been for Apple to roll out that packaging. Its clean simple and stands out in this marketing infested product category. My respeck goes out to da peeps over at Apple. Having said that I am typing on a…

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Online marketing strategy

Internet Marketing Angel

Internet marketers like myself have gotten a bad reputation from people abusing the system. Like call centres, telephone marketers, mail bombers, lawyers and advertising guys in general! Internet marketers have gotten this reputation very unfairly. Like most professions there are the couple that stir the mixing pot and ruin the mix. Recently the Australian Advertising Federation is trying to clean up the poor perception of people in advertising and I was thinking how could internet…

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