Online branding Online marketing

Online Branding in the 21st Century

I had a couple of interesting conversations at the seminar the other day, one in particular about the idea that I was ignoring branding and its importance. It got me thinking at the time and I wasn’t too sure how to respond. I have been thinking more and more about this concept of branding and how un-important it is compared to 20 years ago. I have a feeling that a lot of marketers are still…

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Online branding SEO Search engine optimisation Website development Website traffic

Brand vs Search ROUND 1

This is going to be an ongoing debate and saga between brand vs search. I have noticed more and more a great divide and saga developing between search engine marketers and brand managers. Each person has a valid concern and a worthy challenge although sometimes their suggestions conflict. Search engine marketers objectives1. Get to the top of the major search engines2. Drive as much traffic as possible from the search engines3. Modify the company website…

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Online branding Online customers Online marketing

What works well online

I have lots of questions and thoughts about what companies actually work online. My answer to this is really based upon objectives and definition of what you mean by works. Products that work well online are usually ones that dont need to be seen or felt or touched or tried on etc.. low human interaction is required. Good examples of this are: Books (Amazon) Computers (Dell, newegg.com, techbuy) Credit cards (Virgin Money) Pharmaceuticals (www.yourchemistshop.com.au) Flowers…

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