Advertising David Ogilvy Marketing Video marketing

Video Marketing David Ogilvy Style

Thank you to Efrain for finding this superb video by David Ogilvy. I love the straight up no fuss way Ogilvy says it. I would also have to agree that if you substituted the words words “Direct Marketing” for “Online Marketing” although I would leave the “Direct Response” words in there to call David our Ambassador of Online Marketing. Give this video to your branding colleagues for a laugh at least.

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Advertising David Ogilvy

Even the almighty David Ogilvy had call to actions in his print ads

The Man From Schweppes is here with a Call to Action Look at the mastery of this ad. I stand humble at the feet of the master of copy and direct response. Look at the story value of this ad. I believe that man exists. Look at this call to action in this ad. David Ogilvy Quote: “P.S. If your favorite store or bar doesn’t yet have Schweppes, drop a card to us and we’ll…

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David Ogilvy Viral marketing

Census can be viral too!

I like the census. Something about filling out a form with no wrong answers. Everything is valid data and interesting to someone. I am not sure how this viral craze started but have you heard of the Jedi Knight religion in Australia? Well some smart cookie figured out that you need 10,000 people to acknowledge that they belong to a particular religion they decided to take advantage of this. Did you know that one of…

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