Thank you to Efrain for finding this superb video by David Ogilvy. I love the straight up no fuss way Ogilvy says it. I would also have to agree that if you substituted the words words “Direct Marketing” for “Online Marketing” although I would leave the “Direct Response” words in there to call David [...]

The Man From Schweppes is here with a Call to Action
Look at the mastery of this ad. I stand humble at the feet of the master of copy and direct response. Look at the story value of this ad. I believe that man exists. Look at this call to action in this ad.
David Ogilvy Quote: [...]

Census can be viral too!

I like the census. Something about filling out a form with no wrong answers. Everything is valid data and interesting to someone. I am not sure how this viral craze started but have you heard of the Jedi Knight religion in Australia? Well some smart cookie figured out that you need 10,000 people to acknowledge [...]

  

Fred Schebesta

Life Goal
My Mission is to help you make positive changes in your life, by doing that, maybe in some small way, I will help you achieve all that you ever wanted to be.