Where is all the Hype of the Online Marketing…

There is a massive discrepancy between the amount of advertising dollars going into Online Marketing and the amount of time people are spending consuming the medium. What kills me these days is watching TV and getting offensively advertised to. The key thing here is that the balance between the number of ads the TV stations can show to not piss their viewers off is so much lower than it used to be. Why is that? Its because we can now get the content for free online as opposed to putting up with the advertising. I wrote a post before about the brilliance of Myspace and how it has balanced the amount of advertising it shows compared with the value the users are getting. Its brilliant.

Checkout this discrepancy.

Where is the growth in Online Marketing going to come from?

Its coming from marketers talking to the audience which isnt getting blasted from advertising already.


Myspace Web Stats

Here are some interesting stats about Myspace usage courtesy of B and T.

The Australian version of popular social networking site MySpace claims more than 50% of its users are over the age of 25.

Research from Nielsen Netratings show that over 1.1 million MySpace Australia users are in the 24 to 34 year-old age demographic.

I think its interesting the demographic change. Although I am putting my foot in this and laying down my prediction that Myspace is a fad. I also think that too many people are wasting their time on it and that it will die a slow painful death just like AngelFire, Geocities and Friendster.

Sorry Myspace lovers, but its just my internet history that gives me this hunch.


Myspace launches in Australia

No one could say that dot com wasn’t back when News Corp purchased Myspace for $580m. Now it has just signed a $900m contract with Google to allow them to provide paid search listings on the website. Myspace says that its going to be used for paying back the purchase. What a deal! Thats good dot com business.

Myspace just launched the Australian version of the website Myspace successfully launched in the UK in June and now here comes Australia!

I like it, I think Myspace has legs in the music business. It still reaks of dot com to me but time will tell. Revenue is revenue, and with 17million overseas signup per month how can you deny that kind of traffic. I am just waiting for the traffic to plateau out and see what the end residual audience of the website is. I think we are seeing big signups because everyone is working out what is going on and everyone is buying yo-yo’s. I think the novelty of the Myspace Yo-Yo will die down soon and we will see it for what it really is. I dont think all the people who are signing up now and are dedicating huge amounts of time managing and maintaining their myspace will continue forever.


Myspace designs about to go nuts

Im a myspace virgin and I just had my first taste of it. Everyone in online marketing is going how in the world is this gonna make money and how are we gonna catch the wave. Well here is my prediction and 2 cents.

Myspaces are gold for people looking to build a social network. Companies will have their own myspaces like jose cuero tequilla (pardon my spelling). It is so easy to create a social network with myspace. Aparently some companies have professional friend adders that just go around all day adding people to the companies myspace ALL DAY! It hits one in every 20 but you hit up enough of them and blammo you have a massive network that just grows and grows and hey kablamo you have yourself a social network built around your company.

What do you think? Post your comment.

Need your Myspace designed?

At Freestyle Media we design our clients Myspace websites. We are an online marketing agency and if you need a sexy Myspace website design just give us a call 02 9818 7300 or email us and ask for a quote.