I just found this website that is music streaming (BTW I have adsl 2 at home and it has reopened up the internet to so many new things for me!) so of the most prized recordings from bands such as Jimi Hendrix, The Doors, Led Zepplin, Bob Marley and Bob Dylan. There is some golden music here that was recorded by the stage promoters and now streaming live and free for you.
How does this apply to online marketing?
This is a golden example of good content. It took me a while to understand what good content meant. Every says good content and I always thought, oh yeah, write something meaningful and exciting. Golden content isnt that. Its where you just have to get to the nearest web browser type in the URL and bask in the content. Its the difference between a good product and one you just MUST have. I used to be a World of Warcraft adict and I loved it. I just had to play. I would leave parties to go home and play. That was a golden game. I just had to peel myself off it because it took over my life.
Get in quick on this website because the lawyers are trying to shut it down!!
Seen any golden content recently?
No one could say that dot com wasn’t back when News Corp purchased Myspace for $580m. Now it has just signed a $900m contract with Google to allow them to provide paid search listings on the website. Myspace says that its going to be used for paying back the purchase. What a deal! Thats good dot com business.
Myspace just launched the Australian version of the website http://au.myspace.com. Myspace successfully launched in the UK in June and now here comes Australia!
I like it, I think Myspace has legs in the music business. It still reaks of dot com to me but time will tell. Revenue is revenue, and with 17million overseas signup per month how can you deny that kind of traffic. I am just waiting for the traffic to plateau out and see what the end residual audience of the website is. I think we are seeing big signups because everyone is working out what is going on and everyone is buying yo-yo’s. I think the novelty of the Myspace Yo-Yo will die down soon and we will see it for what it really is. I dont think all the people who are signing up now and are dedicating huge amounts of time managing and maintaining their myspace will continue forever.