2 Ideas: Bing could leverage Word and Why State…

1. Microsoft Word could be leveraged to Bing’s advantage

Imagine if Microsoft scraped all of the word docs that are produced with its program and analysed the data. That could potentially provide an amazing starting point to the human lexicon. This would help them improve their n-graph algorithm. If they also analysed what anchor text was used for links out to other websites they would be very clean and a lot less manipulated than the ones on the internet.

They might need to combine this together with internet data to get a more web focused picture. But, fundamentally I think you might get yourself some new insights as to what to rank where.

2. Why is State of Origin Dead? – Its quite simple, the product quality has gone down.

  • No Matty Johns – A play maker is required to combat: Lockyer and Thurston. Someone to take risks and make the game fun again.
  • No Biff – More blood is required and no risk of any repercussions afterwards.

What is the secret to online marketing when technology…

Is Your Online Marketing Becoming Obsolete?

Have you seen Microsoft Surface? If not spend 1 minute and be wowed by their video demonstrations.

Microsoft Surface Videos

So where does that leave your online marketing? Should you start researching how you are going to market to this new platform? Is your online marketing obsolete? Where does it fit in your online marketing strategy? I would suggest leave it the same place it was before. With new technologies and new ideas they are fantastic but unfortunately no one uses them except the innovators and pioneers. So many new and amazing technologies never make it to the mainstream. E.g. electronic Books, Electronic newspapers, ePens etc.. Surface is another media. Its a publicity thing right now for Microsoft to get back into the headlines. Its not mainstream yet. No one is using it. How many people in Australia have an iPhone from Apple? 10? There are only 10,000 people using Second Life in Australia.

Some products make it through to the mainstream like iPods, Personal computers, Mobile phones, pagers etc.. and then you need to think about how that effects your online marketing. My rule of thumb is this, If the taxi drivers are talking about it then its mainstream and you need to worry about it. Otherwise ohh and ahh about it but wait 2 more years. Right now I would suggest to you that you need to get your online marketing happening because the taxi drivers know how to go on the internet now!


Microsoft decides to clip YouTubes wings a little

MSN has decided to take up arms against a sea of YouTube traffic. The Soapbox system is only in its beta version although I am already sceptical of it. If Soapbox Beta functions anything like the previous versions of windows we might be seeing blue screens on our movies. Hey only time will tell how much cash has been invested behind this?

What do you think


Google vs Microsoft

Lets face reality. Google probably wrote its word documents on Microsoft. It probably opens up Microsoft every morning on most of its PC’s. In the big technology swinging Silicon Valley right now I think everyone is kidding itself if it doesnt realise that Google is trying to take over every single piece of Microsofts turf.

Google just purchased writely, a word processing program built into browsers. The only differences are its online, you can post to your blog (do I here Blogger), you can share docs 10 times easier and its got that vanilla feeling WYSIWIG interface like Word.

Why in the worl would Google not envy the monolith of the Vally and try to systematically replace Microsoft with a good old Google?

My bet is… They are!