Here is a story that is happening right now. My friend Michael Kiely has a farm full of sheep, and unless you have been living under a rock you will know that there is no water its dryer than my mouth when I wake up in the morning after a tough night boozing. So what he decided to do was allow people to adopt his sheep! (http://adoptasheep.blogspot.com/)
This new campaign has been spurred by using email marketing to Michael’s Thought Of The Day list (A golden read), A great blog, Some serious blog posting, Some press releases and a good bit of old follow-up and some good old Word Of Mouth.
Michael’s PR was so successful that he was on the Channel 7 News!!