Surviving a Surge of Popularity

How would you feel if your website wasn’t accessible for a whole day?

Does the thought of that happening make you kind of sick in the stomach?

Well this is exactly what happened to a site I visit regularly (we’ll let them be anonymous to avoid embarrassment).

One evening their site got linked to by a major overseas newspaper and the incoming traffic all through the Australian night was 10x normal … until the site crashed under great stress … and took 24 hours to replicate and bring back up again on a different server.

Prevent this happening to you:

  • Get your site optimized by a specialist internet marketing company – the techniques to make a website user and search engine friendly also make sure that is fast and efficient
  • Make sure your web host can handle sudden unexpected peaks of traffic – ask them if they can guarantee your website will survive what’s known in the trade as the slashdot effect
  • Monitor your website 24/7 and assign an IT manager with a pager/mobile which gets notified if the site goes down so they can react quickly.

Related posts:

  1. How to start a search engine marketing campaign
  2. Brand vs Search ROUND 1
  3. When to fire your Web Design company
  4. New website launch
  5. Website Traffic Problems Solved!

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