Keyword Discovery with Google’s Free Tool

Mervat is starting a new website called “Viva La Frock” and is struggling to brainstorm her website keywords. She wrote me an email below:

“Hi Fred

I attended the seminar on Tuesday about Online Marketing which you did a great job of presenting!

I wanted to ask you, I am currently in the process of setting up my website and would like to start brainstorming my keywords for search engine optimization, and you were talking about some stats Google provides regarding most popular search words?? Did I hear this correctly? Or were you actually suggesting we jump on and search each of our own keywords to see what result it yields?”

Quick step guide to brainstorming your keywords

Here is a step by step guide to help you out:

  1. Yellow Pages Technique - To begin open up Microsoft excel and write down in the cells all the keywords you can possibily think of that might be relevant to your business. An easy way to do this is to imagine all of the categories your business might fall into in the Yellow Pages. They are normally pretty relevant keywords.
  2. Use some tools – Mervat when I said to use Google’s free tool what I was suggesting was that you use their free keyword suggestion tool (https://adwords.google.com/select/KeywordToolExternal) . It basically provides you with suggestions on what keywords are related to a keyword you enter and what keywords other people are typing in to search for with that keyword. If you use the keywords you brainstormed above and type them into the tool you will get a huge number of ideas.
    Google’s keyword suggestion tool https://adwords.google.com/select/KeywordToolExternal
  3. Related keywords – Use a thesaurus or a lexical dictionary to figure out words that your target market might be interested in that you might want to also target. Like if you were selling “golf clubs” you might want to put “golf ball reviews”. Anyone who buys golf balls will need a golf club to hit them with!

I hope that clears some things up and points you in the right direction?

Resources
Another Keyword Discovery Tool
WordTracker is a more professional tool for keyword discovery although you need to pay for it. I would highly recommend it.

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