I was checking some results on Google and surpisingly got an error! I had never seen this before. Even the titan of the internet can fall sometimes. I just wanted to talk about some other great online marketing blunders. Here is my top 5 list:

  1. Coke Zero fake blogging
  2. PriceRitePhoto debacle in not sending the product and expecting blogging to just fade
  3. Dymocks and Angus and Robertson expecting that online was just a passing trade and letting Amazon take a huge portion of their market share.
  4. Toys R Us not investing in their online division because they thought it was a passing trend
  5. Guy Kowasaki not accepting the CEO position at Yahoo! in its early infancy

What other online marketing disasters in Australia can you think of?

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