Google’s Matt Cutts recently posted a video about how to use ALT attributes for images
The ALT attribute provides alternative or substitute text, for use when the image cannot be seen by a visually impaired person or by a search engine.
In both cases they can’t see the image so you have to describe it in a [...]

Why start a search engine marketing campaign?
Buying traffic for the sake of buying traffic will send you broke. The reason is because it isn’t targeted, so you will only get people coming to your website that just leave. Buying just any traffic is like putting up a T.V. ad, you are shooting millions of arrows [...]

This morning I typed in Colorado into the search engine hoping to browse their lovely website and catalogue. I was absolutely shocked when I saw the second listing in Google:
“webstore is closing” – this was followed by a website which was an email folder which lead to a broken link.

The website itself at present has [...]

During the evening my stomach hurt, but when I woke in the morning..
At 1:02am on Monday my stomach hurt so much that I felt like crying, I had no idea what was wrong. My father is an anaesthetist and I called him because he helps me out when I am really unwell. I told him [...]

Free Search Engine Optimisation Webinar Recording

Last week I did a webinar with SmartCompany and search engine optimised a few websites including:

Axa Australia www.axa.com.au
Flexi Car www.FlexiCar.com.au

Key elements we went through:

Overall search engine optimisation performance of a website
Keyword research and selecting profitable words
Structuring your website for keywords
Code optimisation
Inbound Links

Bonus Questions answered
I also answered some very specific questions [...]

How To Handle Rapid Google Indexing

Last week I was reading Matt Cutts Blog and saw his report that:
The Google crawl/indexing team has continued working hard, and several people have noticed Google’s index getting fresher and fresher. Now some documents can show up in minutes instead of hours or days.
The day after that I published a product review on one of [...]

How will the new changes in Google effect you?

What are the new Google changes (5th of July) and how do You Maintain and Improve Your Rankings?
1. Older domain name means better rankings? – Yes if your domain is older than 1 year it will more likely put you in stand for better rankings. This is a tough gig for any domain that is [...]

Quick Website Sitemap Creator

Just a quick one, thought I would share this great little Google Sitemap creator with you. Its fabulous as it quickly updates your sitemap and produces your sitemap into XML and HTML.
Let me know what you think?

Keyword Discovery with Google’s Free Tool

Mervat is starting a new website called “Viva La Frock” and is struggling to brainstorm her website keywords. She wrote me an email below:
“Hi Fred
I attended the seminar on Tuesday about Online Marketing which you did a great job of presenting!
I wanted to ask you, I am currently in the [...]

Googleplex in Sydney drink Up and Go

Google Recommends Up and Go as a Healthy Snack!

Photo gallery: Googleplex in Sydney: News – Hardware – ZDNet Australia: “The Sydney Googleplex keeps plenty of healthy snacks on offer.”
One of our Clients products Up and Go from Sanitarium is considered to be a healthy snack by Google!

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Fred Schebesta

Life Goal
My Mission is to help you make positive changes in your life, by doing that, maybe in some small way, I will help you achieve all that you ever wanted to be.