Online marketing agency Freestyle Media announced today it has been acquired by Q Ltd, a leading Australasian group of companies that provide services within the interactive advertising sector.
Q Ltd has acquired 100% of the share capital of Freestyle, one of the leading online marketing agencies in Australia. Freestyle works with clients to develop online strategies aimed at maximizing the capture and interaction of a brand with its target consumers.
The founders of Freestyle, Fred Schebesta and Frank Restuccia, will continue as joint Managing Directors under a 3-year employment agreement with the Q Ltd Group. The business will continue to operate under the Freestyle name.
“We are looking forward to being apart of a bigger group,” said Mr Schebesta.
“We will get some more powerhouse campaigns out there that pull millions of customers in for our clients. Keep building great converting websites and keep ranking our clients websites at the top of Google!”
Schebesta said that Freestyle plans on growing to 20-25 by the end of the year and will be opening an office in Melbourne in July.
“Freestyle provides outstanding services to its clients, assisting them to cost effectively target, capture and interact with consumers online, ensuring an ongoing relationship not simply a transaction. At Q Ltd, we believe all brands can benefit from the powerful online interactions Freestyle facilitates for clients and we are delighted that they have joined the Q Ltd team” said Q Ltd’s Managing Director, Paul G Choiselat.
Kevin Campbell, Q Ltd’s Chairman said “Freestyle compliments Q Ltd’s expansion with services that continue to add value and breadth to the interactive advertising and marketing services of the Group. We believe there will be strong synergy gains between Freestyle and the rest of Q Ltd and we welcome Fred and Frank as part of the Q Ltd team.”
The purchase price comprises an upfront payment of $1,362,000 in cash and Q Ltd shares, with deferred consideration tied to the future earnings of Freestyle through to 31s` December 2009. The deferred consideration is to be paid in a combination of cash and by the issue of ordinary Q Ltd shares.
For further information or interviews please contact:
P: (02) 9969 9668 M: 0411 023 974
About Freestyle Media
Freestyle Media specialises in driving traffic to websites and converts online customers into purchasers of products and services. Freestyle specialises in the integration of online strategy through a combination of web site development, search engine marketing (SEM), search engine optimisation (SEO), online advertising and marketing. Some of Freestyle’s leading clients include Sanitarium, Laser Sight, Rabobank, PMI Mortgage Insurance, Goodman Fielder, Computer Associates and The University of Newcastle. www.FreestyleMedia.com.au
Fred Schebesta’s Blog www.OnlineMarketingSydney.com.au
About Q Ltd (ASX:QXQ)
Q Ltd is a leading Australasian group of companies that provide services within the interactive advertising sector.
The Q Ltd Group is engaged in providing interaction between a client’s brand and its target audience via websites, search engine marketing, permission marketing, email, mobile, and list marketing.
Q Ltd subsidiary companies are specialists within their respective specific sectors of the advertising industry and are leaders providing services to marketers in targeting, capturing and interacting with consumers (B28 and B2C) via interactive channels.
Let me just say its business as usual here. Q isnt going to split up Freestyle Media and move us around the country. We are actually working with them to open up in Melbourne in July to better service our existing clients in Melbourne and hopefully work with some new ones.
3 ways Q ltd will be able to help your online marketing
- Enhanced performance from better access to expertise – You can now gain better and more effective expertise and access to online media, mobile marketing, lists, search and technology than before. Freestyle will be working very closely with its partner companies to leverage their offerings and enhance your results. (I am very excited about the whole mobile marketing thing!)
- Easier access to Freestyle Media team – You will be able to access Freestyle Media’s service offering in Melbourne, New Zealand and eventually other parts of Asia Pacific through Q ltds expansion of the business. Better access means more love for you from Freestyle! More love = better online marketing results.
- Better creative for your campaigns – If you are already working with one of the Q ltd companies then you will now have access to Freestyle Media’s creative services of banner, website, landing page, flash game and Content Management production services. You will get faster campaign production and better results from an integrated approach from your agency.