eCRM Electronic customer relationship management

A short note to people with Auto-responders

If I receive an auto-responder from someone.

I feel embarassed for them.

I see it as saying:

“I turn my work on and off when I feel like it. I am not that committed to the cause. I won’t reply to your email because I dont really care. Work is just something that I do because I have to do it. I would rather be doing the thing in my auto-responder all the time but I dont have the guts to do it and thus I have to pretend to do what you emailed me for.”

Instead of an auto-responder, I suggest you put none. You will reply to your email when you get to it, dont tell me to wait in the queue. Im already in the queue. If you were going to tell me something, just reply to my email instead.

Unless you have left the job, closed down the business or have died I can’t accept an Auto-responder.

As James Ward always says, “Lift. Show form.”

eCRM Electronic customer relationship management

What does Wikipedia have to say about Internet Marketing?

Internet marketing – Wikipedia, the free encyclopedia: “Internet marketing is a component of electronic commerce. Internet marketing can sometimes include information management, public relations, customer service, and sales. Electronic commerce and Internet marketing have become popular as Internet access is becoming more widely available and used. Well over one third of consumers who have Internet access in their homes report using the Internet to make purchases.(Devang, 2007)”

I find the 4 components it has split it up into:

Information management – I see this as being almost like content management, information structuring and usability.

Public relations – Article PR, Blogging and search engine optimisation have got to fit in here.

Customer service – This is really about eCRM, call centre interaction and basic customer service principles.

Sales – I see this having Persuasion, advertising and marketing strategy under its umbrella.

Which places could you work on?