I try to improve all my clients website conversion rates all the time. I thought these Google articles might be of interest to you if you are trying to improve your conversion rate.
3 quick tips to improve conversion
1. Add security logos – Your SSL provider will normally provide a logo you can use to show that you are using their SSL certificate. If you use Verisign then you can use their logo.
2. Provide a telephone number – Providing the phone number is good but making sure it is answered within the first 3 rings is even better!
3. Keep your website up to date – Add something fresh and new to your website all the time because you never know when that one client you have been looking for is browsing your website.
What has been your best tactic to improve conversion?