I like this new term, it describes improving your chances of being clicked on and purchased from a comparison shopping website.
I found a good white paper on it (link) and thought I would share this little find with you.
I personally have struggled with comparison shopping websites and have seen very little ROI. Member based websites where members get rewarded for purchases are instead delivering great ROI for our clients. Perhaps these tips and strategies will improve that ROI.
Let me know how you go implementing the ideas.