Blogging and blog marketing

Hit the right note with your blog marketing

Let me tell you the story of how I got into blogging…

It all started when one of my mates, Dylan, began http://needstobeglassed.blogspot.com/. Though quite aggressive in its content, this blog has slowly built up a following of over 1,000 visitors per day.

Dylan and his blog contributors have similar types of humor. They have created a huge following by attracting those with the same humor. “Birds of a feather flock together,” as they say.

This concept was also explained to me by guru marketer, Michael Kiely, using his “Theory of Marketing”. Essentially, he says, each person resonates at a particular note, just like a tuning fork. As they resonate, they naturally attract others who also resonate at that note. The same thing happens when you bring a tuning fork which is resonating, really close to another that is not. The fork that isn’t resonating starts to, because they are on the same wavelength.

Customers are similarly attracted to companies; the company just naturally resonates with them. Look at all the Harley Davidson riders. Look how the customers and company resonate together. Some people prefer Google compared to Yahoo! search engine because it resonates with them.

The key here is to understand what your note is and resonate it through different channels that makes your note sound good. E.g. Google’s corporate blogger, Matt Cutts, is the perfect channel for Google, as their customers are online and the anonymity rings their bell. What is your customers note?

After seeing this phenomenon take place I decided that Freestyle Media clients must have a note, I must have a note and Freestyle Media must have a note. So I launched www.onlinemarketingsydney.com.au (Freestyle Media’s official blog). It is designed for corporate online marketers looking for new ideas and a channel to share ideas and build their profile.

Angela Schuster, Online Marketing Manager at www.prognosis.com has been the first contributor to the blog with a superb article about enewsletter frequency.

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I look forward to seeing you online. Maybe we can make some music together – your tuning fork and mine.

Cheers,
Fred

Latest Work at Freestyle Media

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Blogging and blog marketing

The business case for blogging

Here is an article I have been reading which is very interesting in regards to the business case for blogging. An online jewelry store tried quite a few things in terms of blogging and writes about the results they experienced.

http://www.marketingsherpa.com/article.php?ident=29667

I like the concept here of the blog being au naturale. It makes it believable and real as opposed to fake and over corporatised.

What have your experiences been with blogging for your business?

Blogging and blog marketing

You’re gonna have to be niche to blog

Clay shirky has rocked my socks with some of his lastest writings. Basically if you want to have a popular blog it’s gotta be niche. In marketing traditionally it has been about bell curves i.e the majority being in the middle. With the internet this is not applying. It seems that it’s not balanced but completely unbalanced. 12% of the total blogs in the blogsphere (All the blogs) have 50% of the traffic. The number of subscribers to Yahoo groups is of the same graphical distribution.

My recommendation is get your blogs up and running now but also ensure that it’s niche or is really interesting to move the blogsphere audience to you.

Blogging and blog marketing

“Online marketing sydney” search engine marketing case study #1

I have decided to give my blog a bit of meaningful credit and try and get my blog into the search engines and start getting some traffic to it.

Pagerank = zero/10

Right now my blog has zero pagerank with Google. This means that not many people are linking to it and Google doesnt consider it a valuable website. I need to rectify this. The way I am going to do this is by getting websites with pagerank to link to my blog. I have requested a link be created from the Freestyle Media (PR 5) website to my blog. I am keen to put this link in the sitemap page of the Freestyle Media website.

Last 25 words
The last 25 words of content need to contain you keyword. I have added a footer paragraph today which contains the keywords “Online marketing sydney”. Lets see how that performs. I have also added a link back to the homepage in the footer.

Most of my techniques and ideas are either self developed or I have learnt them from the USA. We will track this performance with the engines and see how we go?

Next
Search engine changes to blog #2
Search engine optimisation changes #3