Banner marketing Online marketing

Text banners are useless right? Wrong!

“Text banners are boring… they’re not going to get anyone’s attention. We should have an animated banner that grabs people’s attention!”. Is that statement really true? While I was doing some research I stumbled across an IBM banner that I really liked. You may have seen this before. The screenshot below shows the IBM banner ad to the right of the page (click on screenshot fora larger version). It looks like a special feature of…

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Banner marketing Email marketing Online marketing SEM Search Engine Marketing SEO Search engine optimisation Viral marketing

Make the Most of your Marketing Budget with Internet Marketing

Given today‚Äôs media consumption habits, it is essential to allocate a portion of your marketing budget to online. But are you getting the most from your investment?Working with an online marketing expert ensures you use the right mix of tactics for each campaign. These could include: Banner advertising Pay-per-click advertising Blog marketing Article marketing Email marketing Viral marketing promotional websites and Search engine marketing/optimisation (SEM/SEO) Banner advertising The original online marketing tool and still used…

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Banner marketing How to Online marketing SEM Search Engine Marketing

How to choose an online marketing company

A guide to choosing an online marketing companyBy Fred Schebesta All marketing managers are beginning to embrace online marketing as a core element to their marketing activities. When choosing an online marketing agency to work with, there are many pitfalls that can be easily avoided. This whitepaper goes through the main elements in your selection process: What are the 5 key steps when looking for in a full service online marketing agency?A specialist online marketing…

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