Marketing

Conference Roundup from Affili@Syd

Dear Fred,

Thank you so much for attending the 3rd Annual Affili@syd conference on Wednesday, and helping to make it such a successful day. I hope you enjoyed it as much as I did.

All of the videos and presentations from the event will be available over the next couple of days at www.affiliatsyd.com. In the meantime, we have posted several presentations on Slideshare here. Please do check them out, and let me know what you think!

Susan has posted her presentation at www.conversiontriggers.com and Dave Cupples has already posted his at www.fatcowbusiness.com/AS

Murray Kester from Affclicks was going to be on one of our panels, but was held up by the volcanic ash, and so has posted his presentation here: http://www.affclicks.com/blog/.

Some personal highlights of the day for me:

Susan’s keynote was really powerful as she emphasised that a lot of online marketers focus too much on where they are getting traffic from, whilst neglecting the conversion side once consumers arrive at a landing page or Web site. She walked through the audience through an entire buying cycle for a typical consumer within her own affiliate network.

I really liked the E-Commerce panel, and thought that Styletread.com.au MD Bjorn Behrendt was great as he outlined how in 9 months from launch Styletread has grown to be the no.1 online shoe retailer in the Australian market. Funny how good product, pricing and customer service works!

I also liked Jonathan Barouch’s wake up call to online retailers in Australia.

The Group Buying Panel was lively given it’s such a hot topic at the moment – a fascinating 12 months ahead in that space.

Our theory on delivering Case Studies this year was very positively received by most people I spoke to – Rick Merten’s presentation on Ingham certainly generated a lot of questions, and I think everyone has been very impressed by Styletread’s speed to market and growth.

Dave Cupples was great, and I saw people scribbling furiously as they tried to keep up with the sheer volume of content he delivered – I think that is a young man that will go far in our industry!

As it is every year the ‘Power Affiliate Panel’ was one of the favourites. James from Online Media Junkies had some great insights into the day-to-day thinking of a Super Affiliate, Susan was pretty forthright especially with regards to a certain large global online media company, and Fred Schebesta from Hive Empire was just…Fred!

We will also be sending out a survey on Monday to all participants – I would love it if you could fill that out as it helps us make this event that much better every year.

From all of us at Viva9 thanks again for your interest and attendance. Please don’t hesitate to drop me a line if you have any ideas or questions or just want to catch up for a coffee or beer! Cheers,

Matt Bateman

Managing Director

Viva9

What does he mean by “Fred was just… Fred”??

Bing

2 Ideas: Bing could leverage Word and Why State…

1. Microsoft Word could be leveraged to Bing’s advantage

Imagine if Microsoft scraped all of the word docs that are produced with its program and analysed the data. That could potentially provide an amazing starting point to the human lexicon. This would help them improve their n-graph algorithm. If they also analysed what anchor text was used for links out to other websites they would be very clean and a lot less manipulated than the ones on the internet.

They might need to combine this together with internet data to get a more web focused picture. But, fundamentally I think you might get yourself some new insights as to what to rank where.

2. Why is State of Origin Dead? – Its quite simple, the product quality has gone down.

  • No Matty Johns – A play maker is required to combat: Lockyer and Thurston. Someone to take risks and make the game fun again.
  • No Biff – More blood is required and no risk of any repercussions afterwards.