Thank you to Efrain for finding this superb video by David Ogilvy. I love the straight up no fuss way Ogilvy says it. I would also have to agree that if you substituted the words words “Direct Marketing” for “Online Marketing” although I would leave the “Direct Response” words in there to call David our Ambassador of Online Marketing. Give this video to your branding colleagues for a laugh at least.
Advertising David Ogilvy Marketing Video marketing