CommBank, Who is Your New Online Marketing Agency?
If you see the current banner campaign on SMH and a Commbank banner comes up you will notice a request to fill in your banking login details pops up over the screen. I almost filled in mine!
If I were the media agency for Commbank’s online marketing I would be expecting to look for a new financial services client. The creative agency sends the banners to the media agency. The media agency is the last person with them and therefore should take responsibility because they put them live.
For many websites the Christmas/New Year period is a quiet time of year and most people managing them look back at how well they did in the last year.
Take advantage of this by looking forward. Try to predict upcoming trends for the new year and use these trends to build related content to attract visitors to your website.
For example the Simpsons movie was a big release in 2007.
As you can see above there were several important events for search trends about the Simpsons movie (source: Google Trends):
- A: First newspaper previews of the movie
- E: Movie released to theatres worldwide
- F: DVD released for sale
If you had a website with lots of movie related content the way to attract lots of visitors to your site would have been to be the first to publish a really indepth article about the Simpsons Movie, ideally several months before event A (newspaper previews).
Even if your article is mostly rumour and innuendo if it has:
- Plenty of often updated text content
- Using targeted keywords
- Images of Simpsons characters with proper alt attributes etc
Than being first to publish will mean your page will already be ranking well and be “reputable” to search engines by the time event A occurs and will still rank well compared to the big movie review sites when the movie and subsequent DVD’s are released.
Have you had success using Google Trends for content ideas?