Free Report on the Current State of Online Traffic in Australia
I have prepared a report about some recent trends and some of the big challenges you will be facing in 2008. You will probably planning your online marketing at present and be faced with some of the following problems:

Traffic prices are increasing
Banner advertising isoverpriced
The quality [...]

CommBank, Who is Your New Online Marketing Agency?
If you see the current banner campaign on SMH and a Commbank banner comes up you will notice a request to fill in your banking login details pops up over the screen. I almost filled in mine!
If I were the media agency for Commbank’s online marketing I would [...]

For many websites the Christmas/New Year period is a quiet time of year and most people managing them look back at how well they did in the last year.
Take advantage of this by looking forward. Try to predict upcoming trends for the new year and use these trends to build related content to attract visitors [...]

Google’s Matt Cutts recently posted a video about how to use ALT attributes for images
The ALT attribute provides alternative or substitute text, for use when the image cannot be seen by a visually impaired person or by a search engine.
In both cases they can’t see the image so you have to describe it in a [...]


Fred Schebesta

Life Goal
My Mission is to help you make positive changes in your life, by doing that, maybe in some small way, I will help you achieve all that you ever wanted to be.