Last week I was reading Matt Cutts Blog and saw his report that:
The Google crawl/indexing team has continued working hard, and several people have noticed Google’s index getting fresher and fresher. Now some documents can show up in minutes instead of hours or days.
The day after that I published a product review on one of my blogs before lunch. After eating I Googled for the product name and was completely blown away to find that my new page was in the top 5 results with the words updated 36 min ago next to it.
Most people are used to waiting several days if not weeks for new pages on their website to appear in search engines and this can lead to complacency about checking spelling, grammar and broken links before publishing a new page.
With Google now indexing some sites literally within minutes the key message to take away is Quality Control. Get someone to read your page text and click through all the links before publishing
How would you feel if your website wasn’t accessible for a whole day?
Does the thought of that happening make you kind of sick in the stomach?
Well this is exactly what happened to a site I visit regularly (we’ll let them be anonymous to avoid embarrassment).
One evening their site got linked to by a major overseas newspaper and the incoming traffic all through the Australian night was 10x normal … until the site crashed under great stress … and took 24 hours to replicate and bring back up again on a different server.
Prevent this happening to you:
- Get your site optimized by a specialist internet marketing company – the techniques to make a website user and search engine friendly also make sure that is fast and efficient
- Make sure your web host can handle sudden unexpected peaks of traffic – ask them if they can guarantee your website will survive what’s known in the trade as the slashdot effect
- Monitor your website 24/7 and assign an IT manager with a pager/mobile which gets notified if the site goes down so they can react quickly.