Conversion Website development

How to test the conversion rate of your website design

Increase your New Websites Conversion rate Designing a website can be very subjective – everybody seems to have an opinion, even the mail boy. Through years on the job I have developed this fail-safe methodology which makes things a whole lot easier. Firstly, set an objective. Most simply, your objective with each page should be to persuade the user to take “Action”. Your job is to determine the role of your website and the desired…

Continue reading

Online marketing

Seven Steps to Online Success (As seen in Marketing Magazine)

One of my articles just got published this month in marketing magazine so here is the sneak preview. Its all about the elements that make you successful in your online marketing whether you are a big or small company they all apply. Did you see?I had a bit of fame in The Australian’s Entrepreneur section on Friday. Anyone catch the photo in the printed version?

Continue reading

Online keywords SEO Search engine optimisation Website traffic

How to write a website article to increase search engine traffic

How to write a Search Engine friendly article for your website By applying this formula to writing website articles, you will get great success with the search engines. Follow these 5 easy steps and experiment for yourself now. Fred Schebesta’s Article Writing Formula Step 1 – Choose your KeywordTo begin, choose your article’s keyword target. I suggest focusing on getting results for just one keyword for each article. Use a keyword selection tool or check…

Continue reading

Google Online keywords SEO Search engine optimisation

How to use Google to brainstorm your popular keywords and increase your traffic

Keyword Discovery with Google’s Free Tool Mervat is starting a new website called “Viva La Frock” and is struggling to brainstorm her website keywords. She wrote me an email below: “Hi Fred I attended the seminar on Tuesday about Online Marketing which you did a great job of presenting! I wanted to ask you, I am currently in the process of setting up my website and would like to start brainstorming my keywords for search…

Continue reading

Online marketing

How Does the History of the Internet Affect Your Internet Marketing?

The history of the internet and how it affects your marketing Remember back to when you first logged onto the internet and the first types of things that you used to do. Compare that to the things you do with the internet these days. Now think about the internet as an object and think about the feelings that come about it? When you start something you have initial experiences and these experiences tend to guide…

Continue reading