Online marketing Search engine marketing

Live Human Search Engine ChaCha

I am not normally this excited but this blew me away! ChaCha is a human search engine where a person does the searching for you. I felt bad using the service asking the person to go and find things and off they went searching through google. It was very kind of them as I asked them to find me some forumlas on “Latent semantic indexing Mathmatical formulas”. It was very kind of them to find…

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Google Online marketing SEO Search engine optimisation

Golden Triangle of Websites

One thing that I have recently read about is the Golden triangle of Google when it comes to search engine placement for SEO and SEM. This phenominon is called the Golden triangle because people who use Google do so in a fashion that if you track their eye movements it makes a triangle around the top search results. As you can see from the diagram above the Golden Triangle of Google is a real thing.…

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Advertising Yahoo

Do you Yahoo? What I like about Yahoo! Advertisements

I am a massive .com advocate and so I just LOVE the Yahoo! ads. They arent that present in Australia although I do remember a few of them. Thanks to our global citizen media here is my favourite advertisement from Yahoo! proudly presented by YouTube. Yahoo Advertisement What I like is 2 things 1. Brand Promise – Ok from that ad it promises me you can just about do anything from Yahoo!. I think thats…

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Conversion Email marketing Online marketing Online marketing strategy

Online Marketing Strategy – Email List Creation #2

Welcome to the second instalment of Creating an Email List. To recap: you have a little website and some channels pointing to it, sending you web traffic. Converting website visitors into database signups is the key now. First let me flag 1 thing: although I have written about acquisition channels it is advisable to setup your conversion pages before you start sending traffic to your website. Traffic is expensive and although the internet is still…

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Online gaming and marketing games Online marketing

Online Christmas Game for Marketing Purposes

If you are looking to build a christmas game or perhaps a funny eCard to send to your clients here are some samples to look at. Bounce the presents into Santas sleigh!This game got a HUGE response and the top scores that were recorded must have meant people were playing this well into the night and during work hours. With the highscore engine and great graphics in this one you would be looking at around…

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Conversion Email marketing Online marketing strategy SEM Search Engine Marketing

Online Marketing Strategy – Email List Creation #1

The following post is all about building an email list. I am going to do a few posts on this topic and give you examples of how to build a list up. Laying the Online Marketing Platform The Online Marketing Strategy for this email list building needs a solid platform to start with. Key elements of this include: 1. Website – You need a website to online market. Its really tough to get list signups…

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Online gaming and marketing games Online marketing

Get your online marketing ready for Christmas!

Have you thought about how you are going to use online marketing to communicate to your customers this christmas? Here are some suggestions: 1. An online christmas game – These work really well as they are different and a fun way of delivering that christmas message2. An emailout – A short quick and quirky email always goes down well.3. Putting Christmas trimmings on your website – This is good because it shows that your website…

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Online customers Online marketing Online marketing strategy

How to Solution Sell with online marketing

So you want to sell something from your webpage? Do you want to get your user to take some sort of action? Well your going to have to sell it to them in a way that they understand. There are 4 steps in selling anything (real estate, entreprise IT, cars, vacuum cleaner..) it doesnt matter what the service is everyone buys in the same way. 4 steps to selling on a webpage 1. Need –…

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