Google Online marketing

Even the great Google makes online marketing errors

I was checking some results on Google and surpisingly got an error! I had never seen this before. Even the titan of the internet can fall sometimes. I just wanted to talk about some other great online marketing blunders. Here is my top 5 list: Coke Zero fake blogging PriceRitePhoto debacle in not sending the product and expecting blogging to just fade Dymocks and Angus and Robertson expecting that online was just a passing trade…

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Online marketing SEO Search engine optimisation Website traffic

3 quick ways to increase your website traffic

1. Make your domain name noticeable Look at the difference between these to domain names: OnlineMarketingSydney.COM.AU What do you notice?1. Each separate word has a capital letter to make it easier to read2. The .COM.AU is capitalised to help you remember what the domain suffix is I also suggest you use a domain name that is memorable. I always remember this domain “IfMyMindWasARoom.COM” because its memorable, where as, “BenAndMichaelsGuttering.COM” is not. One final thing…

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Microsoft YouTube

Microsoft decides to clip YouTubes wings a little

MSN has decided to take up arms against a sea of YouTube traffic. The Soapbox system is only in its beta version although I am already sceptical of it. If Soapbox Beta functions anything like the previous versions of windows we might be seeing blue screens on our movies. Hey only time will tell how much cash has been invested behind this? What do you think

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Conversion Email marketing SEO Search engine optimisation Website traffic

101 ways to convert more traffic into database signups

Here is a list of over 101 ideas that you can use: 1. Free eBook2. Free Ezine3. Free chapters 4. Free Print Newsletter5. Free mini-course (7 part e-course)6. Free articles7. Free software8. Free a list of directories9. Free downloadable interview10. Free (recorded presentation)11. Free update on market trend info (stocks… etc)12. Free tip sheet14. Free analysis15. Free phone consultations16. Free email consultation17. Free graphics18. Free website templates19. Free graphic buttons20. Free banner ads21. Free trail…

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Recognition and awards

Fred Schebesta awarded ADMA NSW Young Direct Marketer of the Year for 2006

Tonight I was awarded young direct marketer of the year! I am really happy about this as I have put so much time into becoming an online marketing guru and this acknowledgement makes me feel like I am getting somewhere. Thank you to ADMA and to all the people who voted for me. A special thank you goes out to Murray Faye at Dore Centres and Frank Restuccia my business partner for all of…

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Can I please have some beer with my advertisement?

Carlton have just brought out their latest advertisement viral campaign. Now, I couldnt help but look at it. I had to. I wanted to be entertained. Lets see how much beer Carlton beer I will drink now? I heard a rumour that the Big Huge ad didnt actually pay off for the Carlton guys. I can see the Tooheys ad being flogged to death right now but as I wrote in a previous post…

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Video YouTube

Brookers, the video blog star on Youtube goes commercial!

Ok I found Brookers from some random surfing and I have got to say that she makes some totally cool videos. My favourite one was this: If you dont know about Brookers she is a girl who has made some herself kinda famous through YouTube. She has 18,998 subscribers to her video feed! Most of her videos have been viewed over 1,000,000 times! My favourite video of hers has only been viewed 524,061 times. (Only…)…

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Online marketing Travel

Best Western quadruples their online marketing spend!

Yes, you heard it right! Best Western are the latest to announce accross the board increases to their online marketing spend! They have found that tourism is just done online these days. If you are a marketing manager reading this, wondering if you should switch some budget to online. If you haven’t been surprised at the results you get from online marketing, “You will be. You … Will be”. (To quote Yoda in star wars)…

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