How to Online marketing

If content is king, credibility is queen!

I was cooking around some marketing ideas on the weekend. Pinging them back and forth and have coined a new phrase. “If content is king, credibility is queen!” What does it mean for your website? When Bill Gates pitched up content being king everyone jumped on this little blue and white windows wagon and puffed out so much content that no one can manage the sheer volume of it anymore. So Google came along and…

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Blogging and blog marketing Inspiration Online customers Online marketing

Hit the right note with your blog marketing

Let me tell you the story of how I got into blogging… It all started when one of my mates, Dylan, began http://needstobeglassed.blogspot.com/. Though quite aggressive in its content, this blog has slowly built up a following of over 1,000 visitors per day. Dylan and his blog contributors have similar types of humor. They have created a huge following by attracting those with the same humor. “Birds of a feather flock together,” as they say.…

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Online marketing

Online Markeitng Review: Surin Restaurant

Tim from Surin Restaurant in Ramsgate, Kent in the UK has asked me to do a review of his online marketing. Surin Restaurant website – http://www.surinrestaurant.co.uk/The Surin Restaurant has A LOT of websites and online activities going on. They have: A blog – http://surinrestaurant.blogspot.com/ An online store – www.surinsuperstore.co.uk An Ebay Store – http://stores.ebay.co.uk/Surinista An Ebid Store – http://uk.ebid.net/stores/Surinista Now that to me is an impressive amount of online marketing platforms for a restaurant. But…

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SEO Search engine optimisation

Farm out your SEO and SEM dont do it inhouse

A recent article in B2B talks about a key insight. “If the guy who is fixing your computer does your SEO and SEM as well you need to find yourself a specialist.”. I wholeheartedly agree because I am a search engine marketer myself. It has taken me 3 years to gain the knowledge I now have about search engines and this knowledge is gathered from all over the place. For some reason there is no…

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Instant messaging

5 rules for business MSN'ng

These days more and more businesses are adapting to using MSN within the business to communicate internally and also externally. When I started Freestyle we used MSN immediately for internal communications and we still do. Yes, we have colleagues sitting next to each still typing to each other as opposed to speaking. For us this is ok because we are online marketers and are used to this kind of communication. We are always in touch…

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Banner marketing Email marketing Online marketing SEM Search Engine Marketing SEO Search engine optimisation Viral marketing

Make the Most of your Marketing Budget with Internet Marketing

Given today’s media consumption habits, it is essential to allocate a portion of your marketing budget to online. But are you getting the most from your investment?Working with an online marketing expert ensures you use the right mix of tactics for each campaign. These could include: Banner advertising Pay-per-click advertising Blog marketing Article marketing Email marketing Viral marketing promotional websites and Search engine marketing/optimisation (SEM/SEO) Banner advertising The original online marketing tool and still used…

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Blogging and blog marketing

The business case for blogging

Here is an article I have been reading which is very interesting in regards to the business case for blogging. An online jewelry store tried quite a few things in terms of blogging and writes about the results they experienced. http://www.marketingsherpa.com/article.php?ident=29667 I like the concept here of the blog being au naturale. It makes it believable and real as opposed to fake and over corporatised. What have your experiences been with blogging for your business?

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Google Music Myspace

Myspace launches in Australia

No one could say that dot com wasn’t back when News Corp purchased Myspace for $580m. Now it has just signed a $900m contract with Google to allow them to provide paid search listings on the website. Myspace says that its going to be used for paying back the purchase. What a deal! Thats good dot com business. Myspace just launched the Australian version of the website http://au.myspace.com. Myspace successfully launched in the UK in…

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Google SEO Search engine optimisation Video

Treat Googlebot just like a normal user

I have found some very interesting videos from Matt Cutts vlog. Ok for the noob: 1. Noob = New person to something2. Matt Cutts = The Google Blogger that all the SEO guys listen to and read because he actually works at Google and what he has to say most of the time is what everyone knows but he does drop a couple of little snippets of gold in there every now and again.3. vlog…

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Advertising Travel

Nasty, Nasty, Nasty, ooohh good advertisement!

Im not sure if everyone has seen the Queensland holidays ads? I like them. Like I just get that feeling and I like it. http://www.queenslandholidays.com.au/destinations/gold-coast/ Just listen to that music. The imagery makes me feel alive. Its aspirational. Its … well just perfect for travel and The gold coast. I think this client has struck upon something ! Congratulations Queensland tourism. I’m not congratulating the agency because that is up to the client to do.…

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