You see them everywhere. Yes them… people with white earphones walking around the city, on their bikes, sitting on the train, and even doing their daily jog. And hey, this might be you!
Ever since the iPod craze swept this country a few years ago, we’ve seen an ever growing demand in portable music players for people of all ages. And of course, this trend is witnessed in many other countries throughout the world.
So now that we have scores of individuals each owning a personal music device with the capacity of storing hours of audio, has this opened up a new door of opportunity for direct marketing in the Australian market?
I would think so, and so do many others. And one of the ways is through podcasting (a “podcast” is like a radio show that you can download onto your music player and listen to it when you want). That’s why traditional radio broadcasters such as the ABC and 2DayFM has jumped onto the podcasting bandwagon, allowing listeners to download some of their shows.
One major advantage of postcasting over traditional radio is that listeners can choose what they want to hear (be it horseriding, cooking, theology or yoga) and when they want. In the past, there were limitations in storage and Internet bandwidth for this to take off. Now this is no longer an issue.
First of all, I think there exists an opportunity to launch a podcast directory for Australian podcasts. I’ve yet to find a “good” podcast directory where I could search for content relevant to Australians. What’s the use of having your own radio show when people couldn’t find it? But having said that, I don’t think it’ll be long for some person/organisation to come up with one. Even http://www.podcastdirectory.com.au/ is taken.
For Freestyle Media clients such as Sanitarium, I believe there’s an opportunity for them to expand their online Nutrition Service to include podcast downloads too. The only Australian health-related podcast that I could find is the one by the ABC – and I found it so BORING! So I think it’ll be pretty cool to have an Aussie podcast about healthy living, dieting, etc.
What are your ideas?
Whats the difference between a professional online marketing agency and a chop shop when it comes to your online marketing? Whats the difference?
Chop shop (Your down the road supplier working from their bedroom floor. Some of the big advertising agencies use these guys and mark their services up. Most marketers cant tell the difference between a well built webiste until they feel the pain down the track. I have noticed that this is slowly changing and marketers are realising advertising agencies are good at advertising not online.)
- Cheap (In the short term. But more expensive in the lifetime of your website)
- Get the job done
- Less documentation
- No search engine rank for website that is developed
- Unreliable; are they going to be there in a few weeks? What will happen to your online marketing?
- Thinks that the website is just means to an end.
- Code is not scalable and cannot be cost effectively maintained nor upgraded.
- Difficult to modify website
- Strange errors keep appearing.
- No documentation means no formalisation of what you are actually getting.
Online marketing agency (Professional online marketers. They know the value of a visitor and how much it costs to get them there and they know exactly what to do with them when they are on your website to make that cash register ring.)
- Gives you good search engine rank
- Ensures your website coding is viewable on all browsers
- Knows and works with you on your website to turn it into a sales tool
- Cost effective since work that is done doesnt need to be redone; website is scalable and can be built upon. Less investment required in the future to maintain and upgrade website
- Documentation of what is to be delivered.
- More expensive in the short term (initial outlay is larger but cheaper in the longterm.)
Keen on your ideas.